gaming
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
Anuja Jain Jul 20, 2026 9:03 AM
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Aryendra Khan Jul 17, 2026 9:11 AM
e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings
Imran Fazal Jul 14, 2026 12:31 PM
The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses
e4m Staff Jul 14, 2026 12:22 PM
The duties will be carried out through the Arena Media UK gaming team
e4m Staff Jul 14, 2026 9:25 AM
Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’
Imran Fazal Jul 13, 2026 11:24 AM
At Dream Sports, Deepak Jacob served as President and Group General Counsel
e4m Staff Jul 11, 2026 11:18 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms
Imran Fazal Jun 26, 2026 9:22 AM
The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings
Imran Fazal Jun 22, 2026 9:13 AM
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Imran Fazal Jun 18, 2026 11:03 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
Imran Fazal Jun 18, 2026 10:33 AM
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
Aryendra Khan Jun 10, 2026 8:53 AM
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Imran Fazal May 30, 2026 10:10 AM
Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive
Imran Fazal May 29, 2026 7:04 PM
Before GST, online gaming firms had strong incentives to classify their offerings as actionable claims because actionable claims — like lottery tickets — were largely outside the service tax net
Imran Fazal May 29, 2026 6:19 PM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states
Imran Fazal May 27, 2026 4:12 PM
Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting
Imran Fazal May 27, 2026 3:56 PM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators
Imran Fazal May 15, 2026 8:46 AM
The Karnataka HC is scheduled to hear petitions filed by Vikas Taneja, Prithviraj Singh and Deepak Singh Ahlawat challenging legality of their arrests
e4m Staff May 14, 2026 9:24 AM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
The broader industry is now closely watching how global tech platforms interpret and enforce India’s new gaming regulations
Imran Fazal May 2, 2026 12:02 PM
Modma Studios that started operations in March is looking out to create a visual branding identity
e4m Desk Apr 28, 2026 10:20 AM
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
Anuja Jain Apr 28, 2026 8:50 AM
Legal experts say the missing refund safe harbour has left both consumers and companies exposed
Imran Fazal Apr 27, 2026 8:55 AM
Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users
Imran Fazal Apr 24, 2026 9:10 AM
The move has direct implications for state-level regulators such as the Tamil Nadu Online Gaming Authority, which had attempted in recent years to expand its oversight beyond real money gaming
Imran Fazal Apr 23, 2026 11:49 AM
Early reactions from industry leaders suggest broad approval. However, they also underline an important next phase: ensuring predictability, transparency, & institutional robustness in implementation
Imran Fazal Apr 23, 2026 8:18 AM
MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions
Imran Fazal Apr 22, 2026 6:25 PM
Regulatory scrutiny will be triggered in situations such as when the authority initiates action, when a platform seeks classification as an e-sport, or when the Centre notifies certain categories
Imran Fazal Apr 22, 2026 5:57 PM
Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered
Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM
The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process
Imran Fazal Apr 22, 2026 4:49 PM
Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI
Imran Fazal Apr 22, 2026 8:21 AM
The lawsuit was part of a broader strategy often employed by companies to curb online defamation, particularly when content originates from anonymous or pseudonymous accounts
Imran Fazal Apr 6, 2026 12:44 PM
With cash-driven gaming revenues drying up, the industry has pivoted sharply towards free-to-play formats monetised through advertising, brand partnerships and data-driven engagement models
Imran Fazal Apr 2, 2026 9:10 AM
Sidharth Kedia brings over two decades of experience across media, investments, and strategy
e4m Staff Apr 1, 2026 12:17 PM
A review by e4m of the govt-backed OGAI portal shows that while the platform outlines a comprehensive regulatory architecture, it is still evolving into a fully operational system for stakeholders
Imran Fazal Mar 26, 2026 12:45 PM
Despite a legislative push to curb online betting, enforcement gaps have enabled offshore operators to deepen their presence, share legal experts
Imran Fazal Mar 26, 2026 9:35 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM




