gaming
Krafton?blur=25

Developed by South Korean video game maker Krafton, the game will be launched as a free-to-play experience on mobile devices

exchange4media Staff May 6, 2021 4:42 PM

MPL?blur=25

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM

Lol Pac-Man?blur=25

The game is launched as a part of a consumer engagement campaign #LastSeenLaughing for the unscripted comedy reality show LOL- Hasse Toh Phasse

exchange4media Staff May 3, 2021 5:40 PM

IPL?blur=25

Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

Yudhister Bahl?blur=25

Bahl is a seasoned business leader with 25+ years of rich experience across diverse industries including financial services, education, telecom, and FMCG

exchange4media Staff Apr 20, 2021 4:01 PM

mpl?blur=25

The platform has also launched Esports Arena, the banner under which the platform will host fortnightly Esports tournaments in some of its marquee games

exchange4media Staff Apr 20, 2021 2:14 PM

PayU?blur=25

For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019

exchange4media Staff Apr 20, 2021 2:05 PM

Vikrant Mudaliar?blur=25

Dream Sports & Dream11 Chief Marketing Officer Vikrant Mudaliar shared that they have invested in strong multimedia campaigns across various platforms that feature curated content for cricket fans

Javed Farooqui Apr 20, 2021 8:25 AM

Manav Arya?blur=25

Arya comes with over 13 years of experience in mobile gaming, having worked with brands like Junglee Games, PayTM First Games, Octro Inc, and The Walt Disney Company

exchange4media Staff Apr 19, 2021 11:49 AM

EWar Games?blur=25

The users will have the opportunity to create their own Fantasy Cricket teams, participate in a variety of contests or leagues and win huge cash prizes and rewards

exchange4media Staff Apr 14, 2021 5:01 PM

Harbhajan Singh?blur=25

The new campaign #letspanga announced by the fantasy gaming platform will have the cricketer as the lead face

exchange4media Staff Apr 8, 2021 12:57 PM

Essence?blur=25

The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming

exchange4media Staff Apr 8, 2021 10:40 AM

FantasyDangal?blur=25

Dangal Games CEO & Founder Varun Mahna expects the number of fantasy game users to grow from 10 crore to 80 crore in the next two to three years

Javed Farooqui Apr 7, 2021 8:14 AM

play venure?blur=25

Since December 2018, Play Ventures has invested in 24 new gaming companies across 10+ different countries

exchange4media Staff Apr 6, 2021 6:59 PM

Myteam11 campaign?blur=25

The campaign aims to target the fact that playing fantasy cricket on MyTeam11 is meant for everyone and how this user-friendly application makes learning fantasy cricket easy

exchange4media Staff Apr 6, 2021 4:19 PM

gaming?blur=25

There's been a 40% increase in the purchases compared to the same quarter in 2020

Javed Farooqui Apr 2, 2021 8:51 AM

gamign24?blur=25

Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

Ranveer Singh?blur=25

The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6

exchange4media Staff Apr 1, 2021 12:44 PM

Call of duty?blur=25

The esports organisation is also planning a PAN-India Talent Hunt to find and train new talent across multiple rosters that they intend to form in India

exchange4media Staff Mar 31, 2021 5:11 PM

M&E industry?blur=25

According to the report, Digital media and online gaming were the only segments that grew in 2020 adding an aggregate of INR 26 billion

exchange4media Staff Mar 26, 2021 1:50 PM