Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands

Shantanu David Nov 18, 2022 8:41 AM


Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry

exchange4media Staff Nov 7, 2022 9:08 AM


Nic Watt has spent more than 20 years working in the video game and blockchain industry

exchange4media Staff Nov 3, 2022 3:43 PM


Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic growth and employment opportunities

Shantanu David Oct 21, 2022 8:27 AM


The event is a part of Glance Gaming’s mission to give consumers a premium, ‘Hyperlive’ gaming and game streaming experiences on the lock screen

exchange4media Staff Oct 20, 2022 4:12 PM

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Gaming influencers Mortal, Scout, Payal, Mamba, and Thug will be creating content and engaging with gaming fans at the festival, as part of the association

exchange4media Staff Oct 19, 2022 11:52 AM

Tata Play Binge?blur=25

Along with OTT content aggregation, Tata Play Binge will now provide 100 games like Boulder Blast, Bowling Stars and Bottle Shoot on its platform

exchange4media Staff Oct 4, 2022 12:38 PM


Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players

Shantanu David Oct 4, 2022 8:52 AM


Industry players seek clarity on rules, wary of repercussions

Shantanu David Oct 3, 2022 10:26 AM


Findings of the latest Mobile Game Advertising 2022 report for India say that advertising on mobile gaming delivers better performance compared to non-gaming environments

exchange4media Staff Sep 22, 2022 12:22 PM


Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing

Shantanu David Sep 12, 2022 8:51 AM


Nazara will acquire 100% of the company and its IP from shareholders in an all-cash transaction

exchange4media Staff Aug 30, 2022 10:05 AM


The gaming application was removed from Google Play Store and Apple App Store on July 28

Shantanu David Aug 9, 2022 8:38 AM


Net profit was up 22% at Rs 16.5 crore from Rs 13.5 crore

exchange4media Staff Jul 29, 2022 7:02 PM


Krafton, the South Korean gaming studio that has created the game, said it is working with authorities to sort out any issues

Shantanu David Jul 29, 2022 6:22 PM


The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players

Shantanu David Jul 25, 2022 8:30 AM