The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m

Shantanu David May 23, 2022 8:49 AM


As online gaming is different from gambling, rational tax treatment of online skill gaming will help in creating mutually benefitting situations for all the stakeholders, said Sameer Barde, CEO, EGF

exchange4media Staff May 16, 2022 3:44 PM


Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM


The acquisition will focus on creating and retailing gaming and esports accessories, which will help in building NODWIN’s presence in D2C

exchange4media Staff Apr 19, 2022 12:31 PM


In March, 285 social media ads of online real-money gaming companies were identified as being in violation of the ASCI code

exchange4media Staff Apr 12, 2022 12:27 PM


The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days

exchange4media Staff Apr 8, 2022 12:48 PM


The user guide will help fantasy sports industry create and nurture personal connections with the user community

exchange4media Staff Apr 8, 2022 12:21 PM


Gambit to help Glance launch creator-led NFTs for live gaming and live experiences

exchange4media Staff Mar 25, 2022 12:35 PM

MPL Campaign?blur=25

With a total value of Rs 2,000 crore, the GIGL will see over 7 million players and 3.5 million winners over the two-month tournament period, i.e, from March 24th to May 29th, 2022

exchange4media Staff Mar 23, 2022 5:31 PM


Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience

Shantanu David Mar 23, 2022 8:36 AM

Anurag Thakur?blur=25

I&B minister Anurag Thakur has told the Lok Sabha that ASCI examines complaints relating to advertisements of offshore gaming companies in the context of contravention of the ASCI code

exchange4media Staff Mar 16, 2022 11:27 AM


Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies

Shantanu David Mar 16, 2022 8:29 AM

e4m GameOn summit?blur=25

At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers

exchange4media Staff Mar 14, 2022 7:05 PM

Vi logo?blur=25

Vi Games has gaming content into 3 categories - Platinum Games, Gold Games and Free Games, on the Vi App

exchange4media Staff Mar 14, 2022 2:19 PM


Mittersain, Founder and Joint Managing Director, Nazara Technologies, delivered the keynote on 'The next level of online gaming in India,' at e4m Game On Summit

exchange4media Staff Mar 14, 2022 8:46 AM

Pia Schorner?blur=25

Schorner, Head of Gaming & Sponsoring, BMW Group, Germany, shared how the automaker has found success in e-sports, at the e4m Game On Summit

exchange4media Staff Mar 14, 2022 8:40 AM

e4m game on?blur=25

e4m Game On Summit saw an elite panel of thought leaders share their insights on the role of emerging technologies in the field of esports and online gaming

exchange4media Staff Mar 14, 2022 8:29 AM

Game On?blur=25

The e4m Game On Summit saw an interesting panel discussion on the future of real-money gaming and the opportunities created by metaverse in this sector

exchange4media Staff Mar 12, 2022 9:51 AM