g-tech
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
NATIVE CONTENT Jul 14, 2026 7:50 PM
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
Imran Fazal Jul 9, 2026 9:15 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
He will lead the company's revenue strategy across key international markets including APAC, GCC, SEA, LATIN America & North America
e4m Staff Jun 26, 2026 7:20 PM
Harsh Sharma to lead AI, automation, product development, and technology initiatives
e4m Staff Jun 16, 2026 1:18 PM
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment
Imran Fazal Jun 10, 2026 8:23 AM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
Joey Zhao's mandate is to strengthen the agency's AI-driven capabilities
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
Huella has set-up a new base in Singapore as it prepares to scale beyond India
e4m Staff Mar 16, 2026 11:39 AM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
2025 saw most new ad growth consolidate around big digital platforms, pushing brands, agencies and publishers to recalibrate toward scale and certainty
Shantanu David Dec 31, 2025 9:04 AM
This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound
Shantanu David Dec 23, 2025 9:14 AM
Charlie Smith was previously Chief Marketing & Communications Officer at Loewe
Meta has, however, denied the claim saying the documents, which is the base of the news report, present a selective view that distorts the company’s approach to fraud and scams
As AI systems grow smarter and platforms tighten control, the fight over who owns and operates data is redefining digital power, regulation and the business of the internet
Anuja Jain Nov 7, 2025 9:04 AM
Earnings of big tech companies signal that the global ad market is consolidating around three overlapping forces: Search, short-form video and retail media
Shantanu David Nov 5, 2025 8:38 AM
With $6 trillion in added value and $400 billion in quarterly revenue, Big Tech’s latest results confirm
Anuja Jain Oct 31, 2025 8:34 AM
The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
e4m Staff Sep 10, 2025 8:38 AM
At the risk of sounding reductive, one can say the Big Three have figured out how to industrialise AI across their stacks
Shantanu David Jul 31, 2025 8:52 AM
While digital ad spend surges, most news publishers are stuck at just 7–8% growth, trapped between Big Tech control and policy inaction
Tasmayee Laha Roy and Chehneet Kaur Jul 17, 2025 9:13 AM
Unveiled at the Pitch CMO Summit 2025, MarTechAI.com aims to become the definitive source for MarTech and AI insights
This is a move against what Berlin calls "cunning tax evasion" and the formation of "monopolistic structures" by global tech players
e4m Staff May 30, 2025 12:08 PM
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Brij Pahwa May 20, 2025 5:28 PM
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Brij Pahwa May 20, 2025 5:25 PM
The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year
Brij Pahwa May 6, 2025 8:30 PM
The subscriber base has grown organically through consistent editorial output, industry-focused coverage, and cross-platform visibility via LinkedIn, webinars, and public forums
e4m Staff May 6, 2025 12:04 PM
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
Brij Pahwa May 6, 2025 11:49 AM
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
Brij Pahwa May 6, 2025 11:11 AM
The company has also announced strategic partnerships with Flipkart and Croma
e4m Staff Apr 24, 2025 4:06 PM
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Shantanu David Dec 16, 2024 9:01 AM
Oxford alumni and Skoll scholars Nikhil Nair and Nikhil Saigal, Ohm Daily aims to address a critical cash-flow challenge faced by gig workers and mobility professionals
e4m Staff Nov 27, 2024 2:07 PM
Experts suggest traditional media houses should explore partnerships and collaborative models to remain competitive
Shantanu David Nov 20, 2024 9:08 AM
Stakeholders have been asked to submit written comments by November 15, while counter-comments will be accepted until November 29
e4m Staff Oct 21, 2024 9:02 AM
e4m Blog: In this article, let’s explore the key factors driving the growth of email marketing in India, the different email marketing tools, tips for driving growth and more
e4m Desk Sep 25, 2024 12:46 PM
The ruling overturns accusations of Google's market dominance abuse through AdSense in the online advertising sector
e4m Staff Sep 19, 2024 8:35 AM
Apart from NeuralGarage, Rezo.a, ive2.ai and FluxGen have been featured as part of L'Oréal’s 'Big Bang Beauty Tech Innovation Program'
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
Shantanu David Jul 17, 2024 8:58 AM
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Shantanu David Apr 23, 2024 8:45 AM
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Kanchan Srivastava Dec 13, 2023 8:46 AM
With an increasing number of businesses adapting to digital transformation and AI, there will be an uptick in ad spends, assert industry heads
Shantanu David and Nilanjana Basu Jul 28, 2023 8:46 AM