form
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships
e4m Staff Jul 14, 2026 1:12 PM
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Uday Kumar Verma Jul 14, 2026 9:16 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
Pankaj Pawar, also Managing Director of Reliance Jio Infocomm, replaces Kiran Thomas
exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity
e4m Staff Jul 13, 2026 9:31 PM
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
As viewers move seamlessly across TV, OTT and digital platforms, advertisers are shifting from screen-based planning to unified audience strategies
Anuja Jain Jul 13, 2026 9:27 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
thumpN plans to use the fresh capital to expand its AI-powered platform
e4m Staff Jul 11, 2026 5:18 PM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager
Singh was previously associated with Providence India as Executive Director - AI & Data, Enterprise Transformation
e4m Staff Jul 10, 2026 4:48 PM
Naveen Kundu will lead the integrated business as Board Chairman & CEO
e4m Staff Jul 10, 2026 2:26 PM
Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer
e4m Staff Jul 10, 2026 1:27 PM
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
e4m Staff Jul 10, 2026 1:23 PM
As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals
e4m Staff Jul 10, 2026 11:14 AM
Following a seven-year term at JioStar as marketing director, Vishal N Sharma joins US-based J Brrothers LLC as Head of India Operations
e4m Staff Jul 10, 2026 9:53 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director
In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale
Ruhail Amin Jul 9, 2026 6:19 PM
Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments
e4m Staff Jul 9, 2026 10:25 AM
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
At a time when the Indian media agency landscape was dominated by established networks, Sohrabji embraced the challenge of building a new agency from the ground up
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM