fan
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports
Simran Sabherwal Jun 26, 2026 12:36 PM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
NATIVE CONTENT Jun 15, 2026 2:33 PM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
Company also secures dynamic injunction against online piracy ahead of the FIFA World Cup 2026
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive
Imran Fazal May 29, 2026 7:04 PM
Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting
Imran Fazal May 27, 2026 3:56 PM
He will succeed Bernie Stefan, who is moving to a new global role within the Nestlé Group
e4m Staff May 16, 2026 1:36 PM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
While a section of netizens says the messaging breaks through the cluttered advertising environment, others have questioned if the reference was needed at all
e4m Staff Mar 23, 2026 5:08 PM
Brittin to take over from Tim Davie who resigned after the BBC faced intense backlash over the inaccurate editing of a video involving US President Donald Trump
e4m Staff Mar 23, 2026 4:44 PM
Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling
Shalinee Mishra Mar 4, 2026 9:07 AM
1 out of 5 shoppers now actively seek AI-powered recommendations to shorten the path from inspiration to purchase
SPNI will have exclusive television broadcast rights for the ISL 2025-26 season in India and non-exclusive rights in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka
e4m Staff Feb 14, 2026 3:48 PM
Shukla joins Gujarat Titans from Dream11 where he was the Assistant Vice President-Marketing
e4m Staff Feb 10, 2026 2:54 PM
The evening brought together leaders from business, advertising and entrepreneurship for a reflective and insightful session
e4m Staff Feb 10, 2026 10:25 AM
MAA Foundation’s Ayaz Peerbhoy Memorial Lecture to focus on leadership and enterprise
e4m Staff Jan 29, 2026 10:55 AM
Irrfan never felt like a conventional advertising face. That was precisely why brands trusted him
Prior to this, Stefano Marini held the role of Head of Southern Europe & AOA at Nestlé Waters and Premium Beverages
As part of the new extended deal, fans will now be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode
e4m Staff Dec 17, 2025 2:59 PM
Social platforms have transformed every update about ‘Stranger Things 5’ into a viral moment, generating continuous waves of hype ahead of the series’ conclusion
e4m Staff Nov 14, 2025 1:55 PM
With this launch, Sunfeast Fantastik! continues to lead category innovation
Mukundan brings over two decades of experience from BP, where he served as Senior Vice President, BP Group, and President, BP India
Revant Himatsingka, aka Food Pharmer, raised concerns over Sunfeast’s recent ad and later praised the brand for promptly withdrawing the campaign
e4m Staff Sep 29, 2025 8:25 AM
CAMB.AI will help FanCode broadcast live matches in multiple Indian languages, with multiple commentators, natural crowd roars, background action noise, real-time advertisements
e4m Staff Sep 17, 2025 4:24 PM
Content creator Divya Fofani talks about the rapid rise of influencer-led campaigns, recalls his big collaboration with MrBeast, and more, in a conversation with e4m's Shalinee Mishra
Shalinee Mishra Sep 5, 2025 4:51 PM
Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion, writes on the impact of the ban on real money gaming, the estimated loss and who will be affected
Sandeep Goyal Aug 22, 2025 1:03 PM
Amid the festive cheer, let's dive into what adland has in store for us this week
Soumya Gawri Aug 9, 2025 7:49 AM
As head of the Kashmir Bureau since 2019, Irfan Quraishi led coverage of critical issues, including security, politics and human rights
e4m Staff Jul 10, 2025 12:12 PM
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
As the brand ambassador of Fanoz, Rahane masterfully portrays four distinct fan personalities, celebrating the diverse ways in which people experience and express their love for the game
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their presence in the tournament
e4m Staff Apr 7, 2025 11:57 AM
In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of attention, legality, and visibility
Chehneet Kaur and Sunidhi Vijay Apr 7, 2025 9:33 AM
Rahane’s commitment to uplifting the cricketing community aligns perfectly with Fanoz’s vision of recognizing fans as the heartbeat of sports
e4m Staff Mar 24, 2025 5:39 PM
The IT Act also allows the government to block access to certain websites or links if they threaten national security, public order, or relations with other countries
e4m Staff Mar 20, 2025 12:47 PM
The 360-degree campaign will be amplified across television and digital touchpoints
e4m Staff Feb 4, 2025 12:33 PM