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Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
Imran Fazal Jul 9, 2026 9:15 AM
The full funnel solution is built exclusively for direct advertisers that enables moving consumers from discovery to checkout in just two steps
e4m Staff Jun 17, 2026 4:17 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
Mark Zuckerberg, sharing insights from Meta’s latest earnings call, outlined the company’s next phase of AI-led growth, saying it aims to bring ‘personal superintelligence’ to billions of users
e4m Staff Apr 30, 2026 2:51 PM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
Priye Choudhary has previously worked with BirlaNu, Samsung, Welspun, Grohe, Panasonic and Sony Electronics
e4m Staff Apr 14, 2026 2:40 PM
Industry observers say brands now need to interpret context, memory, and preference, start building for agents, while doing the balancing act between automation and intentional brand building
Anuja Jain Apr 13, 2026 9:01 AM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
The unit of value in digital advertising is shifting from interaction to outcome, from traffic to trust, and from optimisation to selection
Shantanu David Jan 24, 2026 8:41 AM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
Earlier, Simon Milner held public policy roles at the BBC and British Telecom
e4m Staff Jan 20, 2026 3:17 PM
The platform strengthens measurement, publishing, and collaboration capabilities for developers and marketers
Meta has won its antitrust battle after a US judge ruled the company does not hold a social media monopoly
e4m Staff Nov 19, 2025 8:26 AM
The phase-out marks the end of an era for web-wide Facebook integrations as Meta streamlines its platform tools
e4m Staff Nov 12, 2025 1:33 PM
The company has expanded its AI-powered dubbing and translation tools for Reels to include Hindi and Portuguese, in addition to English and Spanish
e4m Staff Oct 10, 2025 1:04 PM
The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season
e4m Staff Oct 2, 2025 12:00 PM
The first Meta account will be billed at £2.99 on the web or £3.99 on mobile, while each additional account added to the Meta Accounts Center will cost an extra £2 per month on the web or £3 on mobile
e4m Staff Sep 26, 2025 7:59 PM
The government has blocked 26 platforms after failure to comply with new registration rules
e4m Staff Sep 5, 2025 12:54 PM
81% of consumers use Meta platforms in discovery stage; WhatsApp emerges as key evaluation tool
e4m Staff Aug 12, 2025 3:13 PM
Advertising, Meta’s main revenue engine, contributed $41.39 billion, also up 16% from last year
The emails, dating April 2022, were part of the proceedings in the anti-trust case against Meta
e4m Staff Apr 19, 2025 10:04 AM
SingleInterface AI works with multi-location brands to get discovered by customers and engage with hyperlocal audiences
e4m Staff Apr 16, 2025 12:16 PM
Sandeep Singh, COO, SingleInterface shares the blueprint of how brands can thrive in the global market by leveraging location-level growth strategies
e4m Staff Jan 13, 2025 1:33 PM
Prior to this, Ritika Malhotra was the Head of Digital at Wondrlab India
Sangeet Chaudhary brings over 18 years of rich and diverse experience in marketing and advertising across multiple sectors
e4m Staff Nov 27, 2024 1:08 PM
Meta has responded to EU's accusations strongly, stating that Marketplace’s success is due to user preference and not coercion
e4m Staff Nov 15, 2024 8:39 AM
India’s digital ad market has grown exponentially, and Facebook, along with platforms like Instagram, remains a preferred choice for Indian advertisers
Noor Samra will play a key role in FCB Group's Strategy Council collaborating with leaders across the network to elevate the agency's strategic offerings
e4m Staff Oct 25, 2024 12:38 PM
The campaign, "Dharavi Ke Dil Pe Karega Raaj, Mirchi Jeeturaaj," ran from October 21st to October 25th, 2024
e4m Staff Oct 23, 2024 3:38 PM
Sonam Gautam joined the agency from Good Glamm Group, where she led the creative vision and digital strategy for several prominent beauty and personal care brands
e4m Staff Oct 21, 2024 1:14 PM
The feature, as per the company, is to allow brands to manage the conversation and shield their content from potentially negative feedback
e4m Staff Oct 11, 2024 3:22 PM
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
e4m Staff Aug 1, 2024 10:44 AM
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
e4m Staff Jul 24, 2024 5:43 PM
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
e4m Staff Jul 18, 2024 3:04 PM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM