emi
Kanwal most recently served as Business Head at RPSG Media, while Sengupta was Chief Marketing Officer at JioBlackRock Investment Advisers
e4m Staff Jul 15, 2026 2:50 PM
She will work closely with the leadership team to shape corporate narratives, strengthen stakeholder relationships, enhance visibility across media and industry platforms
e4m Staff Jul 15, 2026 2:49 PM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, certainty, and confidence
e4m Staff Jul 13, 2026 4:58 PM
Before her promotion, Kemi Green held the role of Operations Director, WPP Stream
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Prior to this, Pooja Salunke was with House of Masaba as Assistant Manager Marketing Communications
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
Jayshree Sundar, Ex President-North of Leo Burnett, recalls how Jishnu Sen was thriving in today’s work environment, blending modern thinking with old-world hospitality and charm
Jayshree Sundar Jul 6, 2026 12:26 PM
Honouring a respected industry veteran whose legacy of leadership, mentorship and brand-building continues to inspire advertising professionals
Guest Column: Sunil Gupta, marketing veteran and independent consultant, shares heartfelt memories of late industry stalwarts Jishnu Sen and Samir Gangahar
Sunil Gupta Jul 6, 2026 8:20 AM
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
Manish Porwal, Group Managing Director of Alchemist Marketing Solutions, remembers Ashok Das as one of the finest and the most beautiful minds in the Indian research industry
Manish Porwal Jun 26, 2026 3:18 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Ganapathy Viswanathan Jun 26, 2026 8:45 AM
Leadwise transforms every channel partner into a digitally empowered extension of a developer's sales and marketing organisation
e4m Staff Jun 25, 2026 1:18 PM
At Google, Noam Shazeer held the role of Vice President of Engineering at Google and co-lead of its Gemini artificial intelligence models
e4m Desk Jun 18, 2026 11:53 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 16, 2026 7:47 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Most recently, Pradhan served as Vice President and General Manager for P&G Indonesia
e4m Staff Jun 12, 2026 11:37 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
Girijesh Mishra, Executive Producer of TV9 Bharatvarsh, passed away on Sunday following a brief illness
Before this promotion, Dhingra served as Head of Brand Marketing at the company
Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026
e4m Staff May 28, 2026 3:42 PM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Aryendra Khan May 8, 2026 9:16 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%