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Arun Samuel?blur=25

Arun Samuel, Chairman and Managing Director of the Wings Group of Companies, leads a diversified business conglomerate with a presence across multiple sectors and international markets

e4m Staff May 30, 2026 3:56 PM

Sapphire Foods India Limited?blur=25

Vohra is currently Executive Vice President and Chief Executive Officer of the Pizza Hut business at Sapphire Foods

e4m Staff May 30, 2026 10:52 AM

SC carves out narrow exemption for skill tournaments?blur=25

The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy

Imran Fazal May 30, 2026 10:10 AM

Amit Tiwari?blur=25

Colleagues, political leaders paid tribute to Amit Tiwari, remembering his contribution to journalism

e4m Staff May 30, 2026 9:56 AM

Brands x Creator Collaborations?blur=25

The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups

Shalinee Mishra May 30, 2026 9:10 AM

Premjeet Sodhi?blur=25

Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes

Premjeet Sodhi May 29, 2026 6:55 PM

Abhilasha Gupta on the Future of Corporate Communications at Tech Mahindra?blur=25

In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more

Ritika Upmanyu May 29, 2026 4:54 PM

Ram Kamal Mukherjee?blur=25

The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution

e4m Staff May 29, 2026 2:11 PM

Empowering Women Entrepreneurs: Insights from Industry Leaders?blur=25

The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India

e4m Staff May 29, 2026 1:42 PM

Exploring Communication Styles of India's Four Prime Ministers?blur=25

Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time

Dr. Suresh Gaur May 29, 2026 1:31 PM

Sudhir Sitapati Joins Asian Paints as Independent Director?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Staff May 29, 2026 12:41 PM

The Role of Mentorship: Building Talent, Communities, and Long-Term Careers?blur=25

At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures

e4m Desk May 29, 2026 12:29 PM

Apoorva Mehandiratta Promoted to VP of Marketing at ZEE5?blur=25

Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5

e4m Staff May 29, 2026 12:16 PM

The economic ripple effects and new realities of AI adoption?blur=25

At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world

e4m Staff May 29, 2026 11:22 AM

Influencers?blur=25

Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

Cannes Vioces: Dheeraj Sinha?blur=25

As a member of this year's Creative Strategy jury, Dheeraj Sinha makes the case for strategic courage and warns the industry against mistaking cultural aesthetics for genuine human insight

Aryendra Khan May 29, 2026 9:10 AM

Jewellery Brands Embrace Creators Amid India's Gold Caution?blur=25

Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement

Shalinee Mishra May 29, 2026 9:06 AM

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM

Asawari Sathaye?blur=25

Asawari Sathaye joined OPPI in 2021 as Director – Communications and Patient Advocacy

e4m Staff May 29, 2026 8:38 AM

Shift from TV to Streaming?blur=25

A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

BW Legal World?blur=25

BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions

e4m Staff May 28, 2026 6:36 PM

Srividya Srinivasan Takes Over as CFO of P&G Hygiene and Health Care?blur=25

Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026

e4m Desk May 28, 2026 5:54 PM

Saugata Basuray Appointed Managing Director of Castrol India?blur=25

Saugata Basuray is currently the Wholetime Director and Interim Chief Executive Officer of Castrol India

e4m Desk May 28, 2026 4:22 PM

Bashir Badr?blur=25

Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026

e4m Staff May 28, 2026 3:42 PM

Bhavna Chawla Promoted to Senior VP of Marketing at Kotak Mahindra Bank?blur=25

Before the promotion, she was serving as Vice President – Marketing at the bank

e4m Desk May 28, 2026 3:07 PM

BW Businessworld?blur=25

The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together

e4m Staff May 28, 2026 2:27 PM

Kailashnath Adhikari: Celebrating a Legacy of Media and Policy Leadership?blur=25

Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals

e4m Staff May 28, 2026 2:09 PM

Who will own the Narrative in 2030: Companies, Leaders, or Communities??blur=25

Industry leaders explored who will own the narrative in 2030 and discussed how AI, decentralised content creation, communities, and evolving human behaviour are reshaping the future of communication

e4m Staff May 28, 2026 2:08 PM

Sonia Manglani Takes on New Role as Associate VP at GCPL?blur=25

In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives

e4m Desk May 28, 2026 1:59 PM

Raj Thakkar Joins dentsu India as Senior Director for Sports and Gaming?blur=25

In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships

e4m Desk May 28, 2026 1:52 PM

Sangeeta Bavi Joins Anthropic to Drive Startup Growth in India?blur=25

Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer

e4m Desk May 28, 2026 1:42 PM

Realty+ Women Icon & 40Under40 Conclave?blur=25

The awards celebrate leaders and emerging voices shaping the future of Indian real estate through innovation, entrepreneurship and long-term vision

e4m Staff May 28, 2026 1:23 PM

Rupsha Bhadra?blur=25

Rupsha Bhadra previously worked with Jagran New Media for nearly four years

e4m Staff May 28, 2026 1:08 PM

From Representation to Real Power: What Leadership Needs Next?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed leadership representation, existing gaps and challenges, while exploring what the future of leadership will look like

e4m Staff May 28, 2026 1:04 PM

ASCI Report Reveals Offshore Betting and Realty as Top Violators?blur=25

As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted

e4m Staff May 28, 2026 11:20 AM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

Sneha Yadav Joins Sony Pictures Networks India as Brand Solutions Lead?blur=25

Sneha Yadav brings over 10 years of experience in the media & entertainment space

e4m Staff May 28, 2026 10:35 AM

Zenab Abbas Takes Charge as Marketing Director at Emerson MEA?blur=25

Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC

e4m Desk May 28, 2026 10:22 AM

WPP Media Elevates Jaison Dsouza to Senior Director Role?blur=25

In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels

e4m Desk May 28, 2026 9:38 AM

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

Colin Fleming Joins OpenAI as Chief Marketing Officer, Business?blur=25

Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow

e4m Staff May 28, 2026 8:39 AM

Souradip Sarkar Joins KFC India as Head of Growth & Market Planning?blur=25

Sarkar most recently served as Associate Director & Head (Growth and Expansion) – New Formats + Bistro at Blinkit

e4m Staff May 28, 2026 8:20 AM

Suchit Kakar, Aditya Birla Fashion & Retail?blur=25

Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India

e4m Desk May 28, 2026 8:09 AM

ASG N. Venkataraman?blur=25

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

Amit Murthy Joins Schbang as Business Head?blur=25

Before joining Schbang, Murthy was Vice President at Dentsu Creative

e4m Staff May 27, 2026 5:11 PM

India's Policy Landscape: Opportunities, Challenges, and Evolving Policy Leadership?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders explored how India’s policy ecosystem is rapidly evolving, balancing economic growth, sustainability, and inclusivity

e4m Staff May 27, 2026 4:10 PM