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From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Aryendra Khan Apr 25, 2026 9:00 AM
From cryptic visuals to product reveal, netizens read into the strategy behind the campaign
e4m Staff Apr 23, 2026 4:06 PM
Prior to his elevation, Sartaj Kadian held the role of Senior Manager - Performance Marketing at the company
e4m Desk Mar 24, 2026 12:39 PM
As February closes to an end, here are a few ads that caught our eye this week
Aryendra Khan Feb 28, 2026 8:43 AM
While Garg was earlier with Yum Restaurant, Kumar was associated with Adidas India
e4m Staff Feb 23, 2026 5:23 PM
At his Super Bowl halftime performance, Bad Bunny revealed his first signature sneaker with the brand, the Bad Bunny x Adidas BadBo 1.0
e4m Staff Feb 12, 2026 5:31 PM
Prior to joining Myntra, Pramod held senior leadership roles at Google and Instacart
As we wrap up January 2026, here are some of the ads that caught our eye this week
Aryendra Khan Jan 31, 2026 8:33 AM
With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells
e4m Staff Jan 27, 2026 1:46 PM
He was earlier with Haleon as Category Head- Vitamins, Minerals and Supplements for Indian Subcontinent
e4m Staff Dec 11, 2025 5:40 PM
The jersey was unfurled on the field during the India vs South Africa ODI
In this feature, Sayantan Das Adhikari shares how Pinnacle Candid Communication, a regional PR agency from Kolkata built a global communications legacy
Ritika Upmanyu Oct 27, 2025 7:26 PM
Abhishake De Sarkar is a career coach, author and strategic mentor with more than 22 years of experience
e4m Staff Sep 12, 2025 5:22 PM
adidas will be an Official Team Partner, bringing innovative product to technical team and fanwear across apparel, footwear and accessories
e4m Staff Sep 10, 2025 3:23 PM
Vijay Chauhan rejoins adidas from his most recent role as SVP International at American Eagle Outfitters in New York
e4m Staff Jun 24, 2025 12:13 PM
David Droga on Accenture Song's India expansion, the type of Creative Leader he’s looking for in India, and why the traditional methods of planning media won't last
Neeta Nair Jun 19, 2025 8:37 AM
As Shazia Ilmi turns a year older today, we take a look at what inspires her to be a woman of clarity, commitment and courage
The announcement with Suhana also marks a renewed spotlight on Originals’ classic sneaker franchises, Superstar
e4m Staff Jun 3, 2025 12:36 PM
With this announcement, Pant joins adidas’ elite athlete roster which includes- Jude Bellingham, Noa Lyles, Kuldeep Yadav, Nikhat Zareen, Sumit Antil, Manika Batra and more
e4m Staff Feb 12, 2025 5:25 PM
Radhe Shyam Adidam brings over 16 years of experience across global MNCs and disruptive startups
e4m Staff Nov 15, 2024 11:44 AM
The latest campaign features Gigi Hadid, Storm Reid, Peggy Gou, Suhana Khan and Shay Mitchell
The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'
e4m Staff Aug 28, 2024 1:23 PM
The campaign is a series of nine 15-second films, featuring 9 athletes
e4m Staff Jul 30, 2024 1:42 PM
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
Payal Gwalani Jul 27, 2024 8:51 AM
Following pressure and criticism about the SL72 relaunch ad, Adidas dropped Bella Hadid from its campaign
e4m Staff Jul 22, 2024 1:38 PM
The new ad 'Under Pressure' has cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing cricket without pressure
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
e4m Staff Jan 11, 2024 10:45 AM
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more
e4m Staff Sep 26, 2023 2:46 PM
The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav
e4m Staff Sep 20, 2023 4:29 PM
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
Tanya Dwivedi Jul 6, 2023 9:31 AM
The campaign talks of cutting through the clutter and staying ‘in the moment’
exchange4media Staff Jul 3, 2023 12:02 PM
The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey
exchange4media Staff Jun 6, 2023 12:25 PM
The new ODI jersey represents the power and fierce beauty of India’s national animal – the tiger
exchange4media Staff Jun 6, 2023 12:07 PM
The football player will work closely with the brand to promote the sport in India
exchange4media Staff Feb 6, 2023 2:41 PM
The star headlines the brand's latest Spring/Summer 2023 campaign
exchange4media Staff Jan 24, 2023 4:29 PM
‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments
exchange4media Staff Nov 21, 2022 6:24 PM
In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa
Tanzila Shaikh Oct 28, 2022 5:49 PM
Ranveer is the first Indian to feature in Y-3’s global campaign in its 20-year history
exchange4media Staff Oct 11, 2022 1:25 PM
The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes
exchange4media Staff Sep 21, 2022 1:29 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 17, 2022 7:53 AM
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Mansi Sharma Sep 16, 2022 8:11 AM
Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles
exchange4media Staff Sep 13, 2022 6:40 PM
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
exchange4media Staff Sep 9, 2022 2:30 PM
Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales
Titled ‘made Originals’, the campaign introduces NMD_V3 Silhouette
exchange4media Staff Aug 26, 2022 5:00 PM
From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too
exchange4media Staff Jul 19, 2022 8:13 AM