deepfake
The image, which has been widely shared online, purportedly showed Tripathi riding on a motorcycle with a man
e4m Staff Jun 20, 2026 12:48 PM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
Gautam Gambhir has also sought the takedown of all infringing content, along with disclosure of any revenues generated from such material
e4m Staff Mar 20, 2026 8:17 AM
The feature will help public figures identify and request the removal of AI-generated videos impersonating them, as platforms grapple with the growing threat of synthetic media
e4m Staff Mar 11, 2026 3:00 PM
In recent months, several influencers have faced the circulation of alleged private videos and morphed clips across social media platforms
Shalinee Mishra Feb 18, 2026 9:39 AM
Speaking at the India AI Impact Summit 2026, the Minister said the government is engaging with industry and a Parliamentary panel to build consensus on stricter AI regulations
e4m Staff Feb 17, 2026 4:10 PM
Created by Indian YouTuber and content creator Ishan Sharma, the clip aims to highlight how easily fabricated content can now deceive viewers
e4m Staff Feb 10, 2026 5:53 PM
The court said AI-generated videos, deepfakes or digitally altered content that impersonates Raj Shamani cannot be produced or circulated without his permission
e4m Staff Nov 18, 2025 1:01 PM
India is witnessing a surge of AI-generated content from robot anchors to chatbot-written articles, raising urgent questions about misinformation, ethics, and public trust in digital media.
Brij Pahwa Nov 11, 2025 2:08 PM
Court asked Google to disclose BSI details, access and contact details and monetisation data of the two channels to Rajat Sharma within one week
The ECI said it has received reports of manipulated visuals and audio clips depicting political leaders making false or electorally sensitive statements
e4m Staff Oct 25, 2025 9:02 AM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
Brands are treating ORM as part of the digital and customer service backbone; Online reputation management will soon move beyond tracking mentions to detecting manipulated content, say experts
Sunidhi Vijay Sep 30, 2025 8:36 AM
Earlier this week, Aishwarya Rai Bachchan sought similar protection from the Delhi High Court after discovering morphed and objectionable images circulating online
e4m Staff Sep 10, 2025 1:40 PM
In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi discusses the rising tide of AI-driven cyber threats, how brands can turn cybersecurity into a competitive advantage and more
Brij Pahwa Apr 1, 2025 12:29 PM
A dive into how AI tools are being used to spread misinformation, harass individuals, and commit fraud
Brij Pahwa Mar 3, 2025 2:18 PM
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
The "ads" for a gaming app named Aviator also has deepfakes of Neeta Ambani, Gautam Adani and Yogi Adityanath
In an email to company leaders, WPP CEO Mark Read has spoken of the need to ‘go beyond emails to take advantage of virtual meetings, AI and deepfakes’
e4m Staff May 13, 2024 1:51 PM
According to a media report, the amendments will require platforms using algorithms or language models to ensure their machines do not act based on any ‘bias’
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM
Guest Column: Mrinall Kanti Dey, VP & Head – PR & Corporate Communications, MobiKwik, shares how PR practitioners can address crises stemming from AI-deepfake technology
Mrinall Kanti Dey Dec 6, 2023 6:09 PM
Union Minister of Electronics and Information Technology of India, Chandrasekhar said that an officer will be appointed to probe into the menace
e4m Staff Nov 25, 2023 11:14 AM
As per the advisory, any such content is to be removed within 36 hours of being reported
e4m Staff Nov 8, 2023 11:23 AM
Glance has introduced a series of AI-led videos with deepfakes of iconic characters like Akbar-Birbal and Laila-Majnu
exchange4media Staff Oct 13, 2021 8:20 AM