data
facebook

App developer Six4Three is suing Facebook and accusing the social media giant of restricting its use of the platform by denying access to data available to other developers

exchange4media Staff Nov 7, 2019 9:33 AM

Hathway

The broadband subscriber base has increased from the previous quarter’s 840,000 to 860,000

exchange4media Staff Oct 18, 2019 11:17 AM

E4M Views

As per Comscore’s MMX Multi-Platform data for August 2019, while exchange4media’s Mobile Visitor Count stands at 6.98 lakh, for Desktop it is 1.06 lakh

exchange4media Staff Oct 7, 2019 1:22 PM

Pitch CMO Chennai

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

Preeti Reddy

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

TheDigitalfellow

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Sep 21, 2019 9:20 AM

Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Location

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Clegg

The Vice-President of Global Affairs and Communications at Facebook says India should allow free flow of data across borders instead of attempting to hoard it

exchange4media Staff Sep 13, 2019 9:06 AM

RejoFrancisT

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises explores what is driving the increasing creation and consumption of content on digital platforms

Rejo Francis T Sep 10, 2019 8:44 AM

Smartphones

Smartphone manufacturers are gearing up for the festive season with about 75 new models to be launched

Shreshtha Verma Sep 9, 2019 8:35 AM

Madison

Datask will help brands understand information about customer demographics and psychographics

exchange4media Staff Aug 23, 2019 11:19 AM

Aarti Bharadwaj Essence

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

twitter

A blog post published by Twitter stated that user information that may have been shared includes, country code, details of users' engagement with the ad and information about ads

exchange4media Staff Aug 7, 2019 2:30 PM

faceApp

Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts

Anjali Thakur Jul 22, 2019 8:41 AM

faceapp

Data security experts say FaceApp users may be giving access to a lot of data stored on their phones, and that not all understand the nuances of the terms of service

Tasmayee Laha Roy Jul 19, 2019 8:27 AM

MarTech 2019

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Kotak Securities and DAN

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM

Dentsu Aegis Network

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

Criteo

The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform last year

exchange4media Staff Jun 4, 2019 4:59 PM