data
Clegg

The Vice-President of Global Affairs and Communications at Facebook says India should allow free flow of data across borders instead of attempting to hoard it

exchange4media Staff Sep 13, 2019 9:06 AM

RejoFrancisT

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises explores what is driving the increasing creation and consumption of content on digital platforms

Rejo Francis T Sep 10, 2019 8:44 AM

Smartphones

Smartphone manufacturers are gearing up for the festive season with about 75 new models to be launched

Shreshtha Verma Sep 9, 2019 8:35 AM

Madison

Datask will help brands understand information about customer demographics and psychographics

exchange4media Staff Aug 23, 2019 11:19 AM

Aarti Bharadwaj Essence

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

twitter

A blog post published by Twitter stated that user information that may have been shared includes, country code, details of users' engagement with the ad and information about ads

exchange4media Staff Aug 7, 2019 2:30 PM

faceApp

Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts

Anjali Thakur Jul 22, 2019 8:41 AM

faceapp

Data security experts say FaceApp users may be giving access to a lot of data stored on their phones, and that not all understand the nuances of the terms of service

Tasmayee Laha Roy Jul 19, 2019 8:27 AM

MarTech 2019

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Kotak Securities and DAN

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM

Dentsu Aegis Network

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

Criteo

The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform last year

exchange4media Staff Jun 4, 2019 4:59 PM

Techmanch main

Know how TechManch 2019 can help marketers utilise data analytics

exchange4media Staff May 27, 2019 2:37 PM

Kantar

The Kantar Profiles Network makes it easier for CMOs and their marketing teams to develop or optimise marketing strategies based on human understanding at scale

exchange4media Staff May 17, 2019 1:53 PM

Dentsu Aegis Network

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Rejo Stevie

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing

Rejo Francis T May 16, 2019 8:45 AM

Location Data

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

Bhargav Patel IQM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

Publicis epsilon

Epsilon runs loyalty programs and email marketing and collects data including transactions, location and web activity

exchange4media Staff Apr 15, 2019 9:16 AM

Lotame

In support of new approach, the company has launched Data Firehose as a service solution and taps Viacom, Time Inc. and Hearst veteran Adam Solomon as CMO

exchange4media Staff Apr 10, 2019 11:50 AM

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