data
Data Driven Marketing Mindset?blur=25

Industry leaders deliberated on how organizations can create a strong data-driven culture

exchange4media Staff 1 day ago

Martech?blur=25

At the e4m webinar, MarTech experts will spell out how companies can create a strong, data-driven culture

exchange4media Staff Jun 4, 2020 7:36 AM

BARC?blur=25

BARC and MDL have resumed on-field operations in Green Zones following precautions for the Panel Homes and the on-field executive

exchange4media Staff May 20, 2020 5:00 PM

Data Security?blur=25

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Anjali Malhotra?blur=25

Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis

Anjali Malhotra May 12, 2020 8:46 AM

Manasi Narasimhan?blur=25

Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building

Manasi Narasimhan May 4, 2020 9:31 AM

Dentsu Aegis Network?blur=25

The tool has been launched under the umbrella of DMC Explore and provides an agnostic approach towards planning and buying on OTT platforms

exchange4media Staff Apr 22, 2020 12:46 PM

GroupM?blur=25

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

Raj JAin?blur=25

The Times Group CEO quotes the World Health Organization to assure readers that the likelihood of contracting coronavirus from newspapers is low

exchange4media Staff Mar 24, 2020 4:17 PM

WPP sandtable?blur=25

Sandtable will make GroupM the first media agency group to purposefully invest in Agent Based Modeling

exchange4media Staff Mar 5, 2020 2:51 PM

Barindra Dutta?blur=25

Dutta was previously with Indianbulls where he was the Head of Advanced Analytics

exchange4media Staff Feb 26, 2020 1:20 PM

FB?blur=25

Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM

Mukesh Ambani RIL?blur=25

Under the new arrangement, TV18 Broadcast, Hathway Cable & Datacom and Den Networks will merge into Network18 Media & Investments

exchange4media Staff Feb 18, 2020 8:12 AM

Deepak Pant?blur=25

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Gary Teo?blur=25

Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM

DAN?blur=25

DMC brings together Dentsu proprietary ecosystems such as Facebook Marketing Partner, Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary MarTech tools

exchange4media Staff Feb 3, 2020 2:33 PM

digital?blur=25

With Rs 6000 crore set aside for BharatNet and the emphasis on AI, IoT, Data Center Parks etc., the Union Budget did not disappoint Digital India, say experts

exchange4media Staff Feb 3, 2020 8:29 AM

Union Budget 2020?blur=25

A policy will be rolled out to enable private sector to build data centre parks throughout the country, the Finance Minister said in the Budget Speech

exchange4media Staff Feb 1, 2020 12:48 PM

TV First?blur=25

Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands

exchange4media Staff Feb 1, 2020 8:57 AM

Facebook?blur=25

With the new feature, Facebook users can exercise control over the amount of data shared with businesses

exchange4media Staff Jan 28, 2020 7:49 PM