data
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Simran Sabherwal Jul 1, 2026 9:31 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more
Simran Sabherwal Jun 25, 2026 8:35 AM
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions
e4m Staff Jun 25, 2026 8:30 AM
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Brij Pahwa Jun 24, 2026 10:19 PM
While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer
e4m Staff Jun 23, 2026 2:01 PM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
GWI’s Chief Insights Officer Jason Mander on AI adoption, synthetic data, Gen Z, fragmented media behaviour & more
Brij Pahwa Jun 22, 2026 10:42 PM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal
Imran Fazal Jun 12, 2026 1:00 PM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 11, 2026 8:36 PM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
A growing global battle over AI ownership is reshaping debates around copyright, data rights, publisher compensation and national AI sovereignty.
Brij Pahwa Jun 5, 2026 11:27 AM
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Anuja Jain Jun 2, 2026 8:44 AM
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight
Ganapathy Viswanathan May 18, 2026 8:10 AM
Industry reports earlier this year indicated Pansesar would be stepping down upon completion of his term this August
e4m Staff May 8, 2026 11:00 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications explores the paradox of being data-rich but insight-poor, where more data often leads to less clarity in decision-making
Shantomoy Ray May 4, 2026 7:41 AM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing marketers to match brand messaging with customer profiles & preferences
Shalinee Mishra Apr 20, 2026 8:47 AM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
As per the EU, the aim is to allow third party online search engines to 'optimise their search services and contest Google Search's position'
Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative
Shveta Singh Apr 14, 2026 3:46 PM
He was earlier the President and BU Head - Cyber Security Services, Network Services, Private Cloud, Solution Engineering, Bid Management, Pricing
e4m Staff Apr 10, 2026 6:12 PM
Gurjeev Singh Kapoor was earlier Head of Distribution and International at Disney Star
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Hathway, a promoter of GTPL, clarified that it has not created any direct or indirect encumbrance on its GTPL shares during the 2025-26 financial year
e4m Staff Apr 4, 2026 10:16 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
The guidelines mandate that the privacy of metered homes must be strictly maintained
Imran Fazal Mar 27, 2026 8:47 PM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
The solution integrates BARC’s linear television data with Nielsen’s digital measurement capabilities across connected TV, mobile and desktop
e4m Staff Mar 24, 2026 1:14 PM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
Pragya Bijalwan, Chief Marketing Officer at Voltas, was honoured at the Laqshya Pitch Best CMO Awards 2026
e4m Staff Mar 12, 2026 9:50 PM