data
Video based ads?blur=25

In the era of informed purchases, video is the king and data is its crown, say experts

Shreshtha Verma 1 day ago

SBAC?blur=25

The future will be prevalent with AI-infused apps, and anonymisation of personal identifiable data is key, say experts

exchange4media Staff Jan 20, 2020 9:12 AM

Future of Public Relations Industry?blur=25

Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more

Nafisa Shaheen Jan 20, 2020 8:22 AM

Raj Mohan Srinivasan?blur=25

With over three decades of global experience across organizations such as IBM, Oracle and an entrepreneurial venture, Srinivasan's expertise lies in Business and IT Strategy

exchange4media Staff Jan 9, 2020 5:10 PM

IPRCCC Data in Communication Panel?blur=25

A panel discussion between communication experts looks at the brave new world of data in communication strategies, the advantages and the challenges

exchange4media Staff Dec 20, 2019 7:16 PM

digital ads?blur=25

Guest Column: Himanka Das, CEO, Vizeum India, share his insights on Personal Data Protection Bill

Himanka Das Dec 13, 2019 12:00 PM

data?blur=25

According to experts, marketers can still target their audience but with the right tools; customers to get the power of opting for ads relevant to them   

exchange4media Staff Dec 12, 2019 8:56 AM

DAN?blur=25

Dentsu BrandSense will help decode how the audience responds to brand communications on social media and marketing channels

exchange4media Staff Dec 11, 2019 3:05 PM

Knowledge Conclave by Advertising Club Bangalore?blur=25

The Knowledge Conclave held by Ad Club Bangalore saw C-Suite SME leaders speak about data-tech on unlocking the power of blockchain, data monetisation, use of conversational AI & more

exchange4media Staff Dec 11, 2019 8:29 AM

Big Data?blur=25

Industry experts say that the focus is shifting from crunching complex numbers to dissecting information from everyday microdata

Ruhail Amin Dec 10, 2019 8:44 AM

Facebook?blur=25

At a recent summit, Facebook India's Managing Director Ajit Mohan said that they are creating a new roadmap that is more focused on privacy

exchange4media Staff Dec 9, 2019 8:37 AM

Kantar’s global media trends 2020 report predicts digital paradox DUMMY?blur=25

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

LV Krishnan TAM?blur=25

At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience

exchange4media Staff Nov 30, 2019 8:51 AM

Sandeep Prakash?blur=25

Sandeep Prakash Head, India Business, Quaero and Vishal Sukheja VP, Products, FirstHive, shared insights on Customer Data Platforms and how it helps brands understand their customers

exchange4media Staff Nov 27, 2019 9:34 AM

MarTech Panel 2?blur=25

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Aditya Bhamidipaty?blur=25

Aditya Bhamidipaty, Founder & CEO, FirstHive, tells us what differentiates it from other customer data platforms and how marketers benefit from using its customer data platform

Neethu Mohan Nov 22, 2019 9:25 AM

MightyHive?blur=25

MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo

exchange4media Staff Nov 21, 2019 7:43 PM

e4m South Conclave?blur=25

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Accenture and Sutter Mills?blur=25

Sutter Mills Co-founders Guillaume Cardon, Oliver Mazeron and Xavier Cardon will remain in their current roles and will guide the integration

exchange4media Staff Nov 15, 2019 4:30 PM

Christopher Engman Harshil Karia?blur=25

Christopher Engman, Global CMO of Proof Analytics & Harshil Karia, CEO, Proof Analytics India, spoke about factors that differentiate them from other analytics tools, challenges and more

Neethu Mohan Nov 14, 2019 8:21 AM