data

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 3 days ago

Epsilon runs loyalty programs and email marketing and collects data including transactions, location and web activity

exchange4media Staff 6 days ago

In support of new approach, the company has launched Data Firehose as a service solution and taps Viacom, Time Inc. and Hearst veteran Adam Solomon as CMO

exchange4media Staff 1 week ago

Aims to power transactions on its flagship product, DAN Data Labs

exchange4media Staff 05-April-2019

Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys

Bharat Khatri 01-April-2019

Cheryl Guzman - NG, APAC Head of Marketing and Innovation, Xaxis spoke to exchange4media about the growing importance of Indian market in the APAC region

Ruhail Amin 28-March-2019

In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience

Dolly Mahayan 27-March-2019

Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy 26-February-2019

The 2nd edition of the Global CEO Conference will be held on March 18, 2019, in Mumbai with the theme ‘The Connectedness Paradox’

exchange4media Staff 13-February-2019

Experts from 80 dB Maverick, DocPrime, RB India, Teradata India, Xiaomi Technology & KPMG shared their set of challenges and the perception of women being entrepreneurs

exchange4media Staff 05-February-2019

SCL Elections to be fined 15,000 pounds for failing to provide info to US professor

exchange4media Staff 10-January-2019

Guest Column: Head - Corporate Marketing, Communications & Sustainability, Viacom18 says data will also revolutionise the way we look at communications

Sonia Huria 07-January-2019

As per an investigation Facebook let Microsoft’s Bing to see the names of virtually all Facebook users’ friends without consent, and gave Netflix and Spotify the ability to read private messages

exchange4media Staff 20-December-2018

As part of the launch of Google News Initiative in March, YouTube committed $25 million funding to support the future of news

exchange4media Staff 19-December-2018

The breach which took place over a 12-day period in September, adds to Facebook’s mounting privacy troubles after several incidents earlier this year

exchange4media Staff 15-December-2018

Michal Kosinski, an assistant professor at Stanford University’s Graduate School of Business, wrote in the New York Times that Facebook is “eager to monetise” a range of personal characteristics

exchange4media Staff 14-December-2018

According to the latest Comscore data, Asianetnews.com is one of the fastest growing news platforms with close to 650% growth in average time spent by users

exchange4media Staff 07-December-2018

The allegation has been made by a British parliamentary committee that is investigating online misinformation

exchange4media Staff 06-December-2018

The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff 04-December-2018