data

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff 22 hours ago

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff 1 week ago

The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform last year

exchange4media Staff 04-June-2019

Know how TechManch 2019 can help marketers utilise data analytics

exchange4media Staff 27-May-2019

The Kantar Profiles Network makes it easier for CMOs and their marketing teams to develop or optimise marketing strategies based on human understanding at scale

exchange4media Staff 17-May-2019

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff 17-May-2019

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing

Rejo Francis T 16-May-2019

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza 13-May-2019

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 18-April-2019

Epsilon runs loyalty programs and email marketing and collects data including transactions, location and web activity

exchange4media Staff 15-April-2019

In support of new approach, the company has launched Data Firehose as a service solution and taps Viacom, Time Inc. and Hearst veteran Adam Solomon as CMO

exchange4media Staff 10-April-2019

Aims to power transactions on its flagship product, DAN Data Labs

exchange4media Staff 05-April-2019

Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys

Bharat Khatri 01-April-2019

Cheryl Guzman - NG, APAC Head of Marketing and Innovation, Xaxis spoke to exchange4media about the growing importance of Indian market in the APAC region

Ruhail Amin 28-March-2019

In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience

Dolly Mahayan 27-March-2019

Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy 26-February-2019

The 2nd edition of the Global CEO Conference will be held on March 18, 2019, in Mumbai with the theme ‘The Connectedness Paradox’

exchange4media Staff 13-February-2019

Experts from 80 dB Maverick, DocPrime, RB India, Teradata India, Xiaomi Technology & KPMG shared their set of challenges and the perception of women being entrepreneurs

exchange4media Staff 05-February-2019

SCL Elections to be fined 15,000 pounds for failing to provide info to US professor

exchange4media Staff 10-January-2019

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