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Tribhuwan Joshi?blur=25

Guest Column: Tribhuwan Joshi, Lead, Brand Communication, Public Relations & CSR, Fujifilm India, highlights that check and measure will be a key KPI for any communications professional

Tribhuwan Joshi 6 hours ago

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Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

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The messaging app's privacy updates have led to a mass exodus of users to rival platforms

exchange4media Staff Jan 13, 2021 12:46 PM

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WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites

exchange4media Staff Jan 13, 2021 11:21 AM

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Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down

Javed Farooqui Jan 12, 2021 8:09 AM

In a conversation with Shashank Sethi?blur=25

Shashank Sethi, Director- Corporate Communications & Marketing, Droom Technology, speaks to us about featuring on e4m PR and Corporate Communications 40 under 40 list and the latest industry trends

Nafisa Shaheen Jan 5, 2021 8:32 AM

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e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

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Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

Pramesh Arya?blur=25

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Ritika Jauhari, Sr. Director, SPAG talks about qualities important for a leader?blur=25

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more

Nafisa Shaheen Dec 14, 2020 8:00 AM

Merkle?blur=25

Sokrati to offer integration and campaign management services under the alliance

exchange4media Staff Dec 7, 2020 12:46 PM

Samir Datar?blur=25

Datar will be reporting to Ranjan Bargotra, President, The Crayons Network

exchange4media Staff Nov 30, 2020 2:37 PM

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e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the first day

exchange4media Staff Nov 23, 2020 8:56 AM

Digital Place Based Media?blur=25

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

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Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

tiffany delmore?blur=25

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM

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Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology

Nafisa Shaheen Oct 22, 2020 9:10 AM

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Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID

Nafisa Shaheen Oct 21, 2020 9:06 AM

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Industry experts say Return Path Data system can be one of the solutions, but its implementation is difficult and can take another few years

exchange4media Staff Oct 19, 2020 9:12 AM