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Publishers’ revenue too may take a hit, say industry experts

Javed Farooqui Aug 9, 2022 8:39 AM

Arun Kumar?blur=25

The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India

Kanchan Srivastava Aug 1, 2022 8:26 AM

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The AltNews donor data shared with police reportedly contains crucial information like address, name, bank and PAN details of the donors

exchange4media Staff Jul 6, 2022 8:39 AM

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Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing

Mansi Sharma Jul 5, 2022 8:42 AM

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At the recently held Pitch CMO Summit 2022, a group of expert panellists gave their insights on how data and creativity can make wonders for a brand

exchange4media Staff Jul 1, 2022 8:34 AM

Pitch CMO Summit?blur=25

Gaurav Nijhawan, Shankar Iyer, Snehil Gautam, Yannick Colaco and Jai Lala discussed the partnership between data and sports at the conference

exchange4media Staff Jun 30, 2022 11:17 AM

InMobi?blur=25

The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy

exchange4media Staff Jun 23, 2022 6:22 PM

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While Mindshare won silver each for HUL & RKSV Securities campaigns, Wavemaker bagged silver for campaigns for Netflix & The Bill & Melinda Gates Foundation

exchange4media Staff Jun 9, 2022 6:56 PM

Twitter?blur=25

Twitter has also said that it will implement a comprehensive compliance programme to resolve alleged data privacy violations

exchange4media Staff May 27, 2022 12:02 PM

BARC?blur=25

According to officials of several news channels, BARC has not made any change in the schedule of releasing TV news viewership data

exchange4media Staff Mar 9, 2022 8:12 AM

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The mobile data and analytics platform will now combine consumer and market data to fuel digital insights

exchange4media Staff Feb 16, 2022 1:38 PM

Jio?blur=25

The joint venture will be the vehicle for providing SES’s satellite data and connectivity services

exchange4media Staff Feb 14, 2022 11:12 AM

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Global advertising technology firm Datawrkz will enhance the in-house capabilities of Nazara for optimizing its customer acquisition spends

exchange4media Staff Jan 18, 2022 12:09 PM

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India has retained its position as top market in app downloads on Google Play, followed by Brazil, Indonesia, the US and Russia, as per Sensor Tower's Q4 2021: Store Intelligence Data Digest report  

exchange4media Staff Jan 11, 2022 9:13 AM

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During the discussions, experts urged for the need of enhancing openness, transparency, state accountability, and regulatory capacity

exchange4media Staff Jan 7, 2022 1:40 PM

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TV ad volume of edtech brands grew 2.5-fold over the past one year while digital ad volume growth was up 1.5 fold in 2020 but has weakened now

Kanchan Srivastava Jan 3, 2022 1:02 PM