content-jam
Vikram Mehra, MD, Saregama

In his keynote session, Mehra, MD, Saregama India, explains how positioning a product in the right way — case in point Saregama Carvaan — can strike a chord with consumers

exchange4media Staff Sep 5, 2019 8:24 AM

Parthasarathy

Keynote Speaker M A Parthasarathy, CEO, Mindshare South Asia, delves into data and its impact on content and marketing

exchange4media Staff Sep 5, 2019 8:22 AM

Content Jam

In a panel discussion moderated by Gaurav Dagaonkar, Songfest India; Debosmita Majumder, Puma; Lakshmi Balasubramanian, Greenroom and Ajay Mehta, Mindshare discuss what influencers can do for a brand

exchange4media Staff Sep 5, 2019 8:13 AM

Content Jam Pam Moore

Pam Moore, Chief Executive Officer and Founder, Marketing Nutz, underlines the growing impact of the social media platforms when it comes to effective content marketing, and more

exchange4media Staff Sep 4, 2019 2:43 PM

Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign

exchange4media Staff Oct 4, 2018 8:53 AM

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns

exchange4media Staff Sep 25, 2018 8:54 AM

Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff Sep 24, 2018 8:56 AM

A weekly roundup of all big stories that made headlines during the week

exchange4media Staff Sep 15, 2018 9:20 AM

Akash Banerji, Head Marketing and Partnerships, Viacom18 Digital Ventures- Voot shares his thoughts on content marketing strategy

exchange4media Staff Sep 14, 2018 8:56 AM

At exchange4media's Content Jam conference, experts discuss how content creators and brand owners are relying on digital data

exchange4media Staff Sep 10, 2018 3:21 PM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes

exchange4media Staff Sep 10, 2018 8:55 AM

Zirca Digital’s Managing Director Karan Kumar Gupta and Strategy Head Sidharth Gowda speak about 'linking content consumption with mindset' at Content Jam

exchange4media Staff Sep 10, 2018 8:54 AM

exchange4media hosted the annual Indian Content Marketing Awards and content marketing conference Content Jam in Mumbai on September 7.

exchange4media Staff Sep 8, 2018 9:57 AM

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn and adapt

Anil K Nair Sep 3, 2018 8:57 AM

Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff Aug 29, 2018 8:56 AM

A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018

Pallavi Borkar Aug 23, 2018 8:59 AM

Branded Content is a mega category in the digital space. Many brands are experimenting in this space, but are struggling with hitting the right notes. We find out what experts believe is branded content

exchange4media Staff Aug 23, 2018 8:57 AM