e4m e-Content Jam today: Experts to decode the formula for building brands via influencers
The panel will also discuss the future of influencer marketing and the impact of COVID-19 on the industry
Word of mouth has always been the most effective marketing strategy. The results are better when the word comes from a face one trusts and admires. This is why brands invest heavily on digital influencers.
To understand how companies can leverage influencer marketing for building brands, exchange4media is organizing 'e-Content Jam', a webinar on June 22, 2020, from 4PM to 5PM. The topic of the discussion will be 'Building Brand via Influencers: Decoding the Magic Formula'.
On the esteemed panel for the e-discussion will be Digital Entrepreneurs ‘Bruised Passports’; Madan Gowri, Content Creator and Youth Icon; Sonal Devraj and Nicole Concessao: Team Naach, Content Creators and Choreographers; Mini Mathur, Actor and TV Host; Kubbra Sait, Actor; Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia; and Shlok Srivastava AKA Tech Burner, YouTube Content Creator. The session will be chaired by Pranay Swarup, Founder and CEO, Chtrbox.com.
During the course of the webinar, experts will discuss their journey of becoming a digital influencer and building an engaged audience. They will talk about audience expectations from them, and what according to them is the magic formula for influencer marketing. The panelists will also share their views on how influencer campaigns can be channeled into performances.
What gives the best results for brand partners and how one defines success for brands, influencers and audiences will also be deliberated during the course of the evening.
Influencers will also reflect upon how the lockdown impacted their industry, and how do they see it shaping post-Covid.
To know more, register at: https://us02web.zoom.us/webinar/register/WN_-rpuHepISGam6lbUmuVNWA
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