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Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
Vohra is currently Executive Vice President and Chief Executive Officer of the Pizza Hut business at Sapphire Foods
e4m Staff May 30, 2026 10:52 AM
Before joining Axis Max Life Insurance, Karan Mehra worked at Genpact
e4m Staff May 30, 2026 8:09 AM
Singh has served as Executive Vice President, Asia-Pacific at Colgate-Palmolive since joining the company
e4m Staff May 30, 2026 7:51 AM
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
e4m Staff May 30, 2026 7:31 AM
NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT
e4m Staff May 29, 2026 2:11 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 29, 2026 12:16 PM
Asawari Sathaye joined OPPI in 2021 as Director – Communications and Patient Advocacy
e4m Staff May 29, 2026 8:38 AM
Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals
e4m Staff May 28, 2026 2:09 PM
Rupsha Bhadra previously worked with Jagran New Media for nearly four years
e4m Staff May 28, 2026 1:08 PM
Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC
e4m Desk May 28, 2026 10:22 AM
Lisa Gibbons serves as Vice President of Corporate Communications at US Foods
e4m Staff May 28, 2026 9:39 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
Sarkar most recently served as Associate Director & Head (Growth and Expansion) – New Formats + Bistro at Blinkit
e4m Staff May 28, 2026 8:20 AM
IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks
Neeta Nair May 27, 2026 10:06 AM
Mukesh Mundra joins upGrad from JioStar, where he served as Head of Finance
e4m Staff May 26, 2026 3:02 PM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others
e4m Staff May 26, 2026 2:31 PM
Mihir Ranjan served as the Managing Editor at the Hindi news network
e4m Staff May 26, 2026 10:45 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM





















