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In a letter to IAMAI, the I&B Ministry wrote that it cannot support the proposed model citing lack of independent third-party monitoring, conflict of interest and other issues
exchange4media Staff Sep 22, 2020 11:52 AM
The outgoing Chairman of the Telecom Regulatory Authority of India RS Sharma talks about his five-year stint, sectoral regulation and more
Ruhail Amin Sep 22, 2020 9:03 AM
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions
exchange4media Staff Sep 18, 2020 8:32 AM
Production houses have sworn to adhere to MIB's safety guidelines, citing the health and safety of their crew members as their topmost concern
exchange4media Staff Aug 25, 2020 8:45 AM
Guest Column: Citing facts from Koan Advisory's latest report, communication expert Farah Bookwala Vhora writes how regulatory burden is weighing down India’s Rs 79,000-cr broadcasting industry
Farah Bookwala Vhora Aug 25, 2020 8:41 AM
The deadline has been extended as a petition by broadcasters against the order is being heard by Bombay High Court. The final verdict is expected on August 24
exchange4media Staff Aug 19, 2020 9:06 AM
Guest Author: Karan Taurani, Vice President, Elara Capital, analyses overall performance of listed broadcasters
Karan Taurani Aug 8, 2020 4:26 PM
Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains
exchange4media Staff Jul 28, 2020 8:40 AM
In the latest notice, the ball has been put in broadcasters' court, making them directly responsible for pushing TRAI to implement NTO 2.0
Sonam Saini Jul 28, 2020 8:27 AM
Industry experts believe the sector is already going through a rough phase due to COVID and implementation of NTO 2.0 will further put pressure on the business
Sonam Saini Jul 27, 2020 8:51 AM
According to Taurani, ad spends too will see a negative impact due to the transition phase, just like it did during NTO 1.0
exchange4media Staff Jul 25, 2020 8:38 AM
Guest Column: Communication expert Farah Bookwala Vhora writes that at the recent e-FICCI Frames, TRAI chairman made statements about the regulator that were inaccurate, contradictory, and defensive
Farah Bookwala Vhora Jul 20, 2020 9:03 AM
Star India had signed a deal with New Zealand Cricket Board for over $35million in 2017 for three years
exchange4media Staff Jul 7, 2020 7:23 PM
From July 2020, BARC India clients will have access to data solely through YUMI Analytics
exchange4media Staff Jun 29, 2020 3:20 PM
Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre
Sonam Saini Jun 29, 2020 9:03 AM
The ministry has also cancelled registrations of five MSOs in the same period
exchange4media Staff Jun 26, 2020 9:28 AM
Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4
Dipali Banka Jun 25, 2020 8:51 AM
Coming back on FTA makes sense for broadcasters who are looking at getting the advertisers back. FTA is an attractive platform for the advertiser because of its affordable rates
Tasmayee Laha Roy Jun 12, 2020 7:44 AM
At a webinar hosted by ZEUS Coaching, Naren Ambwani, Former Director, Disney Broadcasting, shed light on how we can train our minds in the midst of the COVID- 19 crisis
exchange4media Staff Jun 4, 2020 8:28 AM
