Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications

e4m Staff Jul 8, 2026 12:16 PM

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?

Neeta Nair Jun 27, 2026 7:52 AM

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory

Aryendra Khan Jun 5, 2026 8:58 AM

Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock

NATIVE CONTENT May 25, 2026 9:25 AM

While for some brands microdrama is a natural extension of digital-first strategies, others are still weighing if the format fits the brand's needs

Shalinee Mishra Apr 15, 2026 8:34 AM

He made mass communication feel truly Indian,  intimate, accessible and deeply familiar writes Sardesai

e4m Staff Oct 24, 2025 3:18 PM