bmw
AI Influencer?blur=25

Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies

Shalinee Mishra Jun 3, 2026 9:15 AM

BMW India x TOI?blur=25

BMW India has appointed Contract Advertising (VML) as new creative agency

Vaishnavi Deshpande Jan 20, 2026 5:05 PM

BMW India?blur=25

Rediffusion managed BMW India’s creative, digital, strategy and dealer communications since 2022

e4m Staff Jan 19, 2026 1:43 PM

BMW India, Shashwat Varma?blur=25

Prior to this, Varma was with William Grant & Sons, and was handling brand marketing for Monkey Shoulder Whisky & Hendrick's Gin

e4m Staff Dec 11, 2025 12:18 PM

Rene Gerhard appointed Managing Director of BMW Group Asia?blur=25

Lars Nielsen, the current Managing Director, will relocate to Munich, Germany to assume a new role

e4m Staff Dec 4, 2025 7:45 PM

Martech?blur=25

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales

Brij Pahwa Nov 18, 2025 2:50 PM

EV charging?blur=25

EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years

Pooja Yadav Nov 18, 2025 9:21 AM

BMW?blur=25

New roles for Jean-Philippe Parain, Stefan Richmann and Ritu Chandy

e4m Staff Sep 13, 2025 8:48 AM

Abhay Dange?blur=25

Abhay Dange was the Director - Press and Corporate Affairs at the company

e4m Staff Aug 29, 2025 3:20 PM

Rediffusion, BMW 3?blur=25

The print ad with a long copy talks of the brand's evolution across 7 generations

e4m Desk Aug 18, 2025 10:06 AM

Dentsu?blur=25

Dentsu has secured the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe

e4m Staff Aug 1, 2025 10:45 AM

Hardeep Singh Brar?blur=25

Hardeep Singh Brar succeeds Vikram Pawah who is assuming the role of CEO at BMW Group Australia and New Zealand

e4m Staff Jul 8, 2025 12:22 PM

PNB MetLife, AMFI, BMW?blur=25

While PNB MetLife has called for an integrated pitch for creative, media duties, AMFI and BMW India have also floated creative pitches 

e4m Staff Jun 24, 2025 3:23 PM

Abhinandan Gopalsetty BMW Group?blur=25

Previously, Gopalsetty was the Head of Sales and Marketing at BMW India

e4m Desk Apr 4, 2024 9:01 AM

bmw?blur=25

The agency will be responsible for handling BMW Motorrad India’s brand campaigns, influencer marketing, website, and SEO needs

exchange4media Staff Feb 15, 2023 11:32 AM

Lodestar UM Logo?blur=25

The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch

exchange4media Staff Nov 16, 2022 2:46 PM

Pia Schorner?blur=25

Schorner, Head of Gaming & Sponsoring, BMW Group, Germany, shared how the automaker has found success in e-sports, at the e4m Game On Summit

exchange4media Staff Mar 14, 2022 8:40 AM

Automobile ad budget?blur=25

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

Cruising Legends?blur=25

For this series, 4 powerful brands join forces to narrate a unique tale of new beginnings and inspiration when it comes to travel in India

exchange4media Staff Apr 16, 2021 12:28 PM

BMW OOH campaign?blur=25

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM

zee panel?blur=25

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

exchange4media Staff Dec 17, 2020 6:55 PM

Vikram Pawah?blur=25

Pawah is at present Chief Executive Officer of BMW Group Australia & New Zealand

exchange4media Staff Jun 20, 2020 12:55 PM

bmw?blur=25

Catering to the production demand in the country, BMW’s local production at Chennai plant has also resumed operations with 50% of the workforce

exchange4media Staff Jun 2, 2020 12:00 AM

Arlindo Teixeira?blur=25

Teixeira, acting President, BMW Group India, speaks to e4m about the carmaker's new contactless service, the impact of the pandemic on the auto industry & plans for the road ahead post COVID

Neeta Nair May 1, 2020 8:53 AM