To bring alive this campaign, Ogilvy created a series of films that show the numerous things people miss out on when we delay the prospect of buying a BMW

exchange4media Staff Oct 5, 2019 4:00 PM

Native Advertising

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Top FM

Attri, COO and Group Revenue Head of TOP FM, spoke to exchange4media about the radio network soon completing a year, marketing and advertising trends in the regional space and more

Priyaankaa Mathur Aug 12, 2019 8:08 AM


He succeed Harald Krüger who will resign as Chairman and leave the board by mutual agreement August 15

exchange4media Staff Jul 19, 2019 6:25 PM


Singh moves to BMW India from MG Motor India where she was Marketing Head

exchange4media Staff Jul 16, 2019 11:03 AM

Dr Hans-Christian Baertels

Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more

Shweta Raaj Singh Jun 10, 2019 8:04 AM


The new BMW Summer 2019 collection will be available from May 30

exchange4media Staff May 30, 2019 5:28 PM

Sachin Tendulkar

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur Apr 24, 2019 9:06 AM


In association with BMW and PUMA, the video was shot recently when Marco visited India and captures the urban and gritty vibe of the city

exchange4media Staff Mar 5, 2019 4:06 PM

Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability to promptly address crisis

Misbaah Mansuri Nov 17, 2017 8:57 AM

Tripathy's social media post on his BMW bonnet catching fire and expressing his disappointment with the brand goes viral

Misbaah Mansuri Nov 14, 2017 9:32 AM

With this new version, BARC India aims to help cut down the time invested in making a Planview (creating pre evals

exchange4media Staff Jul 22, 2017 6:13 PM

DigitalF5 to manage creative, internet, social content and digital media buying for BMW Motorrad in India

exchange4media Staff Jul 14, 2017 2:40 PM

The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio

exchange4media Staff Jul 8, 2017 3:52 PM

BMW India initiates media pitch

The current agency on the account is Vizeum from the Dentsu Aegis umbrella

Priyanka Mehra Jan 31, 2017 9:06 AM

BMW drives home the present with new campaign

In the new TVC created specifically for the Indian market, BMW exhorts Indians to stop worrying about the future and live for the moment

Ankur Singh Oct 29, 2014 7:49 AM

Marketers balancing spends between news and IPL

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

Brands ride the 'Dhoom 3' success story

From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha Jan 8, 2014 8:57 AM