PNB MetLife, AMFI, BMW seek creative partners
While PNB MetLife has called for an integrated pitch for creative, media duties, AMFI and BMW India have also floated creative pitches
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Published: Jun 24, 2025 3:23 PM | 1 min read
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In a series of brand calls for advertising mandates, PNB MetLife has called for an integrated pitch for its creative and media duties. The company is looking for a single agency for both the functions, say media reports.
In a related development, the Association of Mutual Funds has also called for a creative pitch.
This May, AMFI announced a Request for Proposal (RFP), inviting both integrated and/or digital creative agencies to participate in a pitch for the strategic development and execution of the next phase of the Mutual Funds Sahi Hai campaign.
BMW India, too, as per media networks has invited agencies for a new agency on record. While BMW had appointed Rediffusion as lead creative agency for India, Lodestar UM was awarded its integrated media mandate in 2022. In 2023, BMW Motorrad India awarded the company's digital and creative mandate to Sociowash.
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