amfi
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review
Imran Fazal Apr 13, 2026 2:33 PM
Punit Dharamsi spent over nine years at Association of Mutual Funds in India
e4m Staff Apr 10, 2026 1:50 PM
Punit Dharamsi is Senior Vice President - Marketing & Investor Education at the Association of Mutual Funds in India (AMFI), and has spent over 18 years in the industry
e4m Staff Sep 24, 2025 5:53 PM
While PNB MetLife has called for an integrated pitch for creative, media duties, AMFI and BMW India have also floated creative pitches
e4m Staff Jun 24, 2025 3:23 PM
AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment base
e4m Staff Jun 12, 2025 9:59 AM
AMFI’s campaign integrated innovative on-ground activities to ensure deep engagement
e4m Staff Feb 28, 2025 4:24 PM
The petition, filed by a chartered accountant, has alleged that AMFI was “recklessly propagating that mutual funds are right without any basis or rationale”
e4m Staff Dec 21, 2024 9:16 AM
The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign
e4m Staff May 28, 2024 11:43 AM
The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route
exchange4media Staff Nov 1, 2022 2:45 PM
The launch includes four TVCs depicting how individuals from different walks of life have opted for mutual fund distribution as a profession
exchange4media Staff Jul 13, 2022 11:14 AM
The first film was released during Durga Pooja and the second film is now live for Diwali
exchange4media Staff Nov 5, 2021 9:19 AM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
Wunderman Thompson South Asia and Mirum India have retained the creative & digital mandate to extend the Investor Awareness Outreach programme for AMFI
exchange4media Staff Oct 16, 2020 6:12 PM




