Rediffusion conceives 'print ad' for 50th anniv of BMW 3 series
The print ad with a long copy talks of the brand's evolution across 7 generations
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Published: Aug 18, 2025 10:06 AM | 1 min read
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Rediffusion has come up with a print ad for BMW to celebrate 50 years of the BMW 3 series.
The ad, a lengthy one, highlights the brand's evolution across 7 generations.
The 3 Series 50 Jahre Edition combines sportiness with elegance and advanced technology. The print ad emphasizes comfort with features like a long wheelbase, enhanced seat cushioning, leather upholstery, and carbon fibre trims.
The copy stresses that the 3 Series has always been about redefining driving dynamics while maintaining luxury and style.
It closes with a sense of exclusivity and urgency: only 50 units of this special edition will be made.
Adrian Mendonza, who wrote this ad, has been writing the most alluring and endearing campaigns for brands, both global and local, for more than 30 years now - he leads creative for Rediffusion on the BMW account.
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