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Brand Himanta Biswa Sarma and the making of a new Assam?blur=25

Dr Annurag Batra writes how Chief Minister Himanta Biswa Sarma is helping transform Assam into a confident and fast-emerging growth story in India’s Northeast

Annurag Batra May 20, 2026 5:01 PM

gaming?blur=25

Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI

Imran Fazal Apr 22, 2026 8:21 AM

Gaming?blur=25

This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers

e4m Staff Apr 7, 2026 12:19 PM

Roshan Vasu Kotian ZEEL regional growth leadership announcement?blur=25

Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope

e4m Staff Mar 25, 2026 11:14 AM

Bishwajeet Samal?blur=25

Bishwajeet Samal, Head of Marketing and PR at Volkswagen India, was honoured at the Laqshya Pitch Best CMO Awards 2026

e4m Staff Mar 12, 2026 10:01 PM

Can AI Really Think? Inside the Biggest Debate on AI?blur=25

Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.

Brij Pahwa Mar 9, 2026 6:29 PM

Ronojit Biswas appointed CFO at GSK Pharmaceuticals?blur=25

Biswas will take over from Juby Chandy who is moving to a new role leading the Asia-Pacific finance operations for the broader GSK group

e4m Staff Mar 4, 2026 12:53 PM

Britannia Jim Jam unveils Marvel-inspired range?blur=25

Pack designs feature Captain America, Thor, Iron Man, Deadpool and Wolverine

e4m Staff Feb 20, 2026 5:59 PM

Sir Demis Hassabis at India AI Impact Summit 2026?blur=25

At the India AI Impact Summit 2026, Sir Demis Hassabis delivered a speech that ranged from the mysteries of ancient philosophy to the imminent arrival of Artificial General Intelligence

e4m Staff Feb 19, 2026 12:50 PM

Maria Ersilia Luciani appointed Head of Marketing Premium Chocolate at Ferrero?blur=25

Prior to her elevation, she held the role of Head of Marketing Biscuits & Bakery - APAC-MEA

e4m Desk Feb 17, 2026 2:17 PM

Kathleen Sherwin?blur=25

Prior to this, Kathleen Sherwin served as Chief Strategy & Engagement Officer at Plan International

e4m Staff Jan 27, 2026 5:33 PM

Bisleri, Tata Mumbai Marathon 2026?blur=25

Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones

e4m Staff Jan 20, 2026 11:13 AM

Parle Biscuits?blur=25

Parle Biscuits posted revenue from operations of Rs 15,568 crore in FY25, up 8.5% from Rs 14,349 crore in the previous financial year

e4m Staff Jan 16, 2026 8:36 AM

Bishnupriya Narayan, L&T Realty?blur=25

She joins L&T Realty after spending over three years at Akasa Air where she most recently served as Vice President and Head of Corporate Communications and CSR

e4m Staff Jan 9, 2026 12:47 PM

Bishwarup Chakrabarti joins Dentsu leadership team as General Counsel?blur=25

Chakrabarti moves on from his role as General Counsel at Eros Media World PLC

e4m Staff Jan 9, 2026 11:18 AM

From delivery partner to startup founder: A LinkedIn post fuels gig work debate?blur=25

Suraj Biswas, founder and CEO of deep-tech startup Assessli, has recounted his experience working as a Deepinder Goyal as delivery partner before starting his company

e4m Staff Jan 8, 2026 4:57 PM

bisk farm?blur=25

Launches campaign around “Me Time = Rich Marie Time” theme

e4m Staff Dec 26, 2025 3:08 PM

Bisleri, Emirates Cricket Board?blur=25

As part of the association, the Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team, and U-19 Women’s Team

e4m Staff Dec 9, 2025 10:40 AM

Bisleri?blur=25

The campaign was conceptualized through a creative collaboration between Zero Fifty Media Works, Bisleri in-house creative team and Ace Director Uzer Khan

e4m Staff Nov 19, 2025 3:41 PM

Tanmay Bhat, Sumukhi Suresh, Biswa Kalyan Rath?blur=25

Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy

Soumya Gawri Nov 17, 2025 8:28 AM

M&C Saatchi?blur=25

Brave Bison, which is listed in London, stated that its goal is to merge the M&C Saatchi unit with its existing marketing operations.

e4m Staff Nov 4, 2025 9:34 AM

Shardul Bist appointed Chief Marketing Officer at Indo National Limited?blur=25

Shardul Bist brings over 16 years of experience in marketing and e-commerce

e4m Staff Oct 28, 2025 4:12 PM

Kabeer Biswas resigns as VP Flipkart Minutes?blur=25

According to media reports, Biswas is being succeeded by Kunal Gupta, a long-time Flipkart executive and current vice president

e4m Staff Oct 28, 2025 7:35 AM

Hit or Miss, Week in Ads?blur=25

This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights

Soumya Gawri Oct 18, 2025 9:41 AM

Sharon Verma, Samay Raina?blur=25

This season, data from multiple collaborations shows stand-up comedians front more campaigns than ever, managing back-to-back partnerships that drive likes, comments, shares, and cultural relevance

Shalinee Mishra Sep 25, 2025 9:18 AM

Saibal Biswas?blur=25

Saibal Biswas has over two decades of leadership experience in marketing, sales and revenue operations

e4m Staff Sep 23, 2025 2:32 PM

Bisleri Wins 6 metals at e4m D2C Awards?blur=25

The brand bagged an impressive five golds and one silver metal for its outstanding work

e4m Desk Sep 3, 2025 9:10 PM

Biswa Kalyan Rath x Vijay Sales?blur=25

Vijay Sales’ latest campaign has been conceptualised and executed by White Rivers Media

Shalinee Mishra Aug 12, 2025 1:10 PM

Bisleri racing?blur=25

As part of this strategic one-year association, Bisleri will feature across driver kits, race cars, visicoolers, and trackside branding

e4m Staff Aug 4, 2025 4:21 PM

Bisleri?blur=25

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company sid

e4m Staff Jun 19, 2025 4:41 PM

Bissell?blur=25

With her fresh, relatable energy, Kareena brings a modern edge to the brand, the company said

e4m Staff May 27, 2025 10:42 AM

Shwetank Rewatkar?blur=25

Shwetank Rewatkar has been promoted to Assistant General Manager-Media & Partnership (Sports & Entertainment)-India & UAE

e4m Staff May 27, 2025 10:25 AM

Anurag Bisht?blur=25

Before joining ITV, Anurag worked with the India Today Group

e4m Staff May 23, 2025 4:39 PM

Shoumyan Biswas?blur=25

Biswas’ career includes positions such as CMO & Group Loyalty Head at Tata Digital, CBO at Rebel Foods, and CMO at Flipkart

e4m Staff May 21, 2025 2:53 PM

Bisleri?blur=25

Bisleri will offer limited-edition bottles spanning the water and soda category across key metros

e4m Staff May 16, 2025 1:08 PM

Biswajit Roy?blur=25

Biswajit Roy was also the author of several books, including one on the Gaza conflict

e4m Staff May 15, 2025 1:27 PM

Neetu Bisht?blur=25

Neetu, who has dabbled in comedy and cooking to fashion, travel, dance, and even gaming, believes that in today’s creator economy, staying in a single lane is the fastest route to stagnation

Shalinee Mishra May 9, 2025 9:30 AM

Tushar Malhotra?blur=25

At the e4m Neons OOH Conference 2025, Tushar Malhotra, Director Sales and Marketing at Bisleri International, captivated audiences with the brand's transformation journey

e4m Staff May 8, 2025 1:53 PM

Sahil Bisht?blur=25

Sahil will be leading Zone Media’s sales efforts globally, with a focus on driving performance

e4m Staff Apr 24, 2025 4:08 PM

Sudeep Biswas?blur=25

He has previously worked with Adfactors, Torque Communications, Image Inc, etc

e4m Staff Apr 14, 2025 12:30 PM

Snap Inc?blur=25

With the first ever Sponsored Snap, AJIO is maximizing a unique opportunity to reach Snapchat’s valuable audience at scale via the Chat inbox

NATIVE CONTENT Mar 26, 2025 3:36 PM

Tushar Malhotra?blur=25

Tushar Malhotra, Director of Sales and Marketing at Bisleri International Ltd., was honored with ‘The CMO Sustainability Award’ at Laqshya Pitch Best CMO Awards 2025

e4m Staff Mar 22, 2025 2:01 PM

Saibal Biswas?blur=25

Saibal Biswas, Senior VP & Head of Marketing PR and Partnerships at MediBuddy, won the ‘CMO Digital Marketing Award’

e4m Desk Mar 22, 2025 10:07 AM

angelo george?blur=25

Bisleri CEO Angelo George outlines the brand’s transformation from a premium bottled water brand to a household name

e4m Staff Mar 12, 2025 3:12 PM

bisleri?blur=25

The brand won a total of 17 metals including 11 golds, 3 silvers and 3 bronze metals across categories for its impactful work

e4m Desk Mar 11, 2025 10:38 PM

Impact Digital Influencer Awards 2024?blur=25

Among the other big winners were Bisleri, White Rivers Media, Dot Media and Togglehead

e4m Desk Mar 11, 2025 10:34 PM