Bissell appoints Kareena Kapoor as brand ambassador

Bissell, a homecare appliances brand, has announced the appointment of Kareena Kapoor Khan as its brand ambassador for India.

“Known for her elegance, modern sensibility, and strong connection with Indian households, Kareena embodies the BISSELL® promise of a cleaner, more effortless lifestyle. Through this partnership, BISSELL® aims to deepen its footprint in India, offering cutting-edge cleaning solutions tailored for the modern Indian home,” the company said in a press release.

Commenting on the brand ambassador announcement, Max Bissell, President Global Markets, BISSELL® Homecare Inc. said "Kareena embodies the modern Indian consumer—discerning, forward-thinking, and deeply committed to creating a warm, healthy home environment. Her commitment to quality and her effortlessly elegant aesthetic aligns seamlessly with BISSELL’s vision. We're incredibly proud to welcome her to the BISSELL family. With her support, we look forward to inspiring more Indian households to embrace smarter, more stylish cleaning solutions as we expand our footprint in the country."

Adding on to the excitement, Sagar Mehta, Director, Cavitak Marketing said, “This collaboration marks a powerful new chapter for BISSELL in India.  We see this partnership as a turning point in how Indian consumers perceive homecare—no longer as a chore, but as a lifestyle choice. With BISSELL’s global innovation and Kareena’s cultural resonance, we’re excited to bring a whole new energy to Indian homes—where technology, tradition, and elegance coexist effortlessly.”

Speaking about the collaboration, Kareena Kapoor Khan said, “I am a little obsessive about my space. Clean, clear and calm, that's my thing. So, when I found a cleaning partner that actually works as hard as I do, it was a yes. I partnered with BISSELL because it's not just about cleaning. It's about how clean it makes you feel. Ab mera ghar bhi, BISSELL Clean.”

In BISSELL®’s upcoming campaign, Kareena Kapoor Khan steps into a striking new avatar — embodying the perfect fusion of style, strength, and functionality, much like BISSELL’s innovative cleaning solutions. With her fresh, relatable energy, Kareena brings a modern edge to the brand. The campaign reimagines her in a bold, empowering light, reflecting how BISSELL helps today’s households clean smarter, faster, and more stylish than ever before.