Kapoor has been roped in to enhance the reach and awareness about the Parag Milk Foods brand among its audience

exchange4media Staff 1 day ago

Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow

exchange4media Staff Sep 8, 2020 5:47 PM

The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more

Misbaah Mansuri Aug 24, 2020 8:28 AM

Through the campaign, Manforce has warned men against the fatherhood situation they will land in if they do not use protection

exchange4media Staff Aug 14, 2020 4:45 PM

As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor

exchange4media Staff Jul 16, 2020 8:51 AM

The brand has already launched its first marketing campaign ‘Vectus- India ki waterline’ with the actors on all media formats including print, electronic and digital

exchange4media Staff Jul 7, 2020 3:41 PM

The actress encouraged fans to post a childhood picture, donate the amount in rupees of the year they were born (if they can) and nominate others to raise awareness

exchange4media Staff Jun 27, 2020 8:00 PM

Other celebs roped in for RB's disinfectant campaign include Ganesh Venktataram & Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souz

exchange4media Staff Apr 20, 2020 4:48 PM

We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy

exchange4media Staff Mar 9, 2020 8:28 AM

The Bollywood actor has seemingly set up her profile on the photo-sharing platform as part of a brand endorsement

exchange4media Staff Mar 6, 2020 4:39 PM

Kareena will be the face for PUMA’s soon-to-be-launched Studio Collection – a low-intensity training apparel collection perfect for Yoga, Barre and Pilates workouts

exchange4media Staff Mar 6, 2020 1:39 PM

Imara is a fashion line conceptualised as a contemporary interpretation of the conventional and offers a refreshing take on ethnic design

exchange4media Staff Feb 12, 2020 11:27 AM

The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram

exchange4media Staff Dec 26, 2019 12:17 PM

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

The challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the four zonal teams and upload them on Tik Tok

exchange4media Staff Jul 1, 2019 12:31 PM

‘Laal Singh Chaddha’ will feature Aamir Khan and Kareena Kapoor Khan in lead roles

exchange4media Staff Jun 24, 2019 10:51 AM

The Ogilvy India campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills of children

exchange4media Staff May 21, 2019 12:49 PM

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan Apr 23, 2019 8:53 AM

Produced by Passion Film India, the 30-second long video is directed by Vivek Das Chaudhary

exchange4media Staff Mar 7, 2019 2:54 PM

Established in 2007, Vanesa Body Deodorants is a premium fragrance brand that offers feminine personal grooming products under its three ranges: Shero, Queen, and Babe

exchange4media Staff Feb 26, 2019 3:36 PM