JP Infra brings Kareena Kapoor as brand ambassador

Releases campaign featuring Kareena Kapoor as the voice of today’s discerning homebuyer—value-conscious and emotionally driven

by e4m Staff
Published: Apr 16, 2025 3:22 PM | 2 min read

JP Infra

JP Infra Mumbai Pvt. Ltd. has signed up with actress Kareena Kapoor as its official ambassador.

“The collaboration has led to a high-impact campaign that redefines how real estate connects with Mumbai’s aspirational audiences. This association goes beyond celebrity endorsement—it’s a thoughtfully curated brand journey that celebrates grace, authenticity, and the emotional significance of home,” stated a press release.

The campaign features Kareena Kapoor as the voice of today’s discerning homebuyer—value-conscious, emotionally driven, and seeking more than just four walls. Each film artfully captures the essence of JP Infra’s commitment to thoughtful design, world-class amenities, and real lifestyle experiences.

Anchored by messaging such as — “Where Royalty Resides”, “Best Lifestyle in Thane” and “Log achhe hai” — positions JP Infra as a developer that understands the emotional fabric of Indian families. From the serene expanses of North Imperial Green in Thane to the royal grandeur of The Palace at North Garden City in Mira Road, each visual narrative is immersive, evocative, and strategically aligned with the brand’s ethos.

Deepak Nair, Head-Marketing at JP Infra Mumbai Pvt. Ltd, shared:"Our collaboration with Kareena Kapoor is not just about leveraging a star face — it’s about aligning with the values of trust, elegance, and aspiration. Through this partnership, we’ve brought our brand philosophy to life in a way that resonates with the evolving expectations of today’s homebuyers."