HSBC India launches new campaign with Kareena Kapoor Khan for premier offering

HSBC India has unveiled its latest campaign featuring Kareena Kapoor Khan, spotlighting the bank’s enhanced HSBC Premier offering. The campaign is being launched with a 60-second commercial with Khan as the face of the enhanced HSBC Premier. It Khan’s multifaceted life as an actor, fitness enthusiast, globe-trotter, and mother.

The enhanced HSBC Premier is built on four key customer needs of the modern, globally-minded Indian — wealth, health, travel, and international services.

From expert wealth management and exclusive health privileges to seamless international connectivity and travel benefits, HSBC Premier is designed to empower customers to grow, protect, and enjoy their wealth while prioritizing their well-being.

Whether it’s accessing investment opportunities in India and overseas, enjoying elevated healthcare services, or benefiting from exclusive privileges across time zones, the campaign underscores HSBC’s commitment to delivering a banking experience that goes beyond what’s offered by any other premium Bank account. The campaign aims to connect with affluent Indians who seek holistic solutions for their dynamic lifestyles.

In the film, Khan questions why her bank account should act like “just a bank account” when her life is so much more. She emphasizes the need for a partner who can identify wealth opportunities in India and globally, including emerging trends; offer seamless international banking services, no matter where she is; rewards and benefits for travel across the globe and wellness experiences.  She also cues that there’s someone (like HSBC) who can give access to iconic events worldwide. The film concludes with Kareena stating, “When there’s so much more to us, we deserve more than just a bank account. HSBC Premier—more than just a bank account.”

Commenting on the campaign and the enhanced HSBC Premier, Sandeep Batra, Head of International Wealth and Premier Banking, HSBC India, said, “Our campaign celebrates the aspirations and journeys of affluent, internationally minded Indians. These individuals seek a balance between accelerating their wealth and prioritizing their health and well-being. They are global citizens who require seamless solutions that cater to their unique needs. HSBC Premier is more than just a bank account—it’s a trusted partner that supports our customers at every stage of their journey. With an expansive array of offerings, we are strategically positioned to help our customers grow, protect, and enjoy their wealth for generations. This campaign reinforces our commitment to being the preferred international financial partner for affluent Indians.”