M&C Saatchi rejects Brave Bison's £50M Performance Division takeover attempt

Brave Bison, which is listed in London, stated that its goal is to merge the M&C Saatchi unit with its existing marketing operations.

by e4m Staff
Published: Nov 4, 2025 9:34 AM | 1 min read

Marketing and ad-tech firm Brave Bison has made an unsolicited, nonbinding proposal to acquire the M&C Saatchi Performance division for an enterprise value of £50 million ($65.8 million), which includes debt.

Brave Bison, which is listed in London, stated that its goal is to merge the M&C Saatchi unit with its existing marketing operations. This strategic move is intended to gain significant scale, positioning the combined entity to more effectively challenge larger global marketing networks.

However, the UK advertising group M&C Saatchi swiftly rejected the offer. Its board declared that the £50 million bid undervalues the division and fails to account for the future prospects of a business it views as core to the group's growth plans. According to global reoports, M&C Saatchi confirmed that it is currently not engaging in any discussions with Brave Bison regarding the potential sale.

Brave Bison had outlined plans to fund the acquisition partly through the sale of new shares and partly through a new £25 million bank facility, for which it has already secured support from a UK lender. The company believes that acquiring M&C Saatchi Performance would significantly boost its own finances, projecting an increase in its adjusted earnings (EBITDA) by over 80% to £17 million.

Following the news, shares in M&C Saatchi rose 2.6%, while Brave Bison's shares declined by 1.2% in European morning trading.