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NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.
Brij Pahwa Jul 7, 2026 1:29 PM
The feature appeared for select users after Nikita Bier responded to a user request with ‘give me 60 seconds’
e4m Staff Mar 18, 2026 3:00 PM
Mattel had approached the court stating that the defendant was using marks such as ‘Barbie Enterprises’, ‘Barbie Kitchen’ and ‘Barbie Catering’
e4m Staff Oct 1, 2025 12:05 PM
In India, Mattel has launched its Inspiring Women collection, celebrating the tennis champion’s achievements both on and off the court
e4m Staff Aug 18, 2025 2:44 PM
As per reports, the designer duo known for specially curated Barbie dolls inspired by pop culture, were killed in a car collision in Italy
e4m Desk Jul 30, 2025 10:49 AM
The deal consists of $600 million in cash, $200 million in e.l.f. stock, and an additional $200 million earnout tied to Rhode’s performance over the next three years
e4m Staff May 30, 2025 3:55 PM
Kusha Kapila’s UnderNeat and Justin Bieber’s @SKYLRK were announced soon after they put up posts, which later turned out to be part of the product build-up
Shalinee Mishra May 20, 2025 11:32 AM
From Axis Bank’s Shefali Shah spot to Tanishq’s celebration of choices, a look at Women’ Day brand campaigns that caught our eye
Soumya Gawri Mar 8, 2025 8:49 AM
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations
Soumya Gawri Nov 8, 2024 9:09 AM
By integrating local elements into their marketing strategies, companies like Coca-Cola, Cadbury, and Realme are not just selling products but also fostering emotional connections
Soumya Gawri Oct 16, 2024 9:12 AM
Mattel India has launched a new campaign film ‘You Can Be Anything’ as part of the brand's year-long 65th anniversary
e4m Staff Sep 26, 2024 2:02 PM
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
e4m Staff Aug 30, 2024 11:51 AM
The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Tanzila Shaikh Nov 4, 2023 10:18 AM
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
Kanchan Srivastava Sep 25, 2023 9:03 AM
Customers can rent and watch Barbie starting today and Meg 2: The Trench starting September 18
exchange4media Staff Sep 12, 2023 4:31 PM
Bieber will collaborate with the athleisure brand to design a signature sportswear collection
exchange4media Staff Sep 6, 2023 4:00 PM
BiE is the brainchild of Queenie Singh and Dr Dinyar Workingboxwalla
exchange4media Staff Sep 4, 2023 12:19 PM
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Tanzila Shaikh Aug 9, 2023 9:17 AM
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
Shantanu David Aug 3, 2023 9:02 AM
Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it
exchange4media Staff Jul 24, 2023 10:02 AM
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Chehneet Kaur & Nilanjana Basu Jul 19, 2023 8:59 AM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
At e4m India Brand Conclave, Soubies, MD, JAPAC, Talkwalker, shared instances of how some brands had adopted to contactless norms
exchange4media Staff Dec 4, 2020 8:54 AM
CII is organising the initiative, aimed at recognising real-life heroes, with Chennai Photo Biennale Foundation
exchange4media Staff Nov 11, 2020 1:34 PM
Nextlevel will be selling complete media inventories at OYO Workspaces across Delhi, Gurgaon, Mumbai and other cities
exchange4media Staff Oct 6, 2020 5:43 PM
Guest Author: Fernandes, Vice President – Distribution, BBC Studios, shares how shows for kids create an impressionable educational awakening and give children that ‘moment of lift’
Stanley Fernandes Jul 29, 2020 8:48 AM
BBC Studios’ SVP and GM, South and Southeast Asia, Ryan Shiotani speaks about the re-launch of Cbeebies channel in India after eight years
Sonam Saini Jul 20, 2020 8:15 AM
The multi-genre channel, run by BBC Studios, is aimed at children aged six years and under
exchange4media Staff Jul 7, 2020 4:08 PM
Guest Column: Sanju Menon, COO, Publicis Ambience & Publicis Beehive, shares few mechanisms that helped him cope with the new challenges
Sanju Menon Jun 29, 2020 8:54 AM
OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes
Noel Dsouza May 25, 2020 8:17 AM
Starring Charlize Theron, Nicole Kidman and Margot Robbie Bombshell is a biographical drama
exchange4media Staff Apr 30, 2020 2:00 AM
The movie will also be available on Vodafone Play, Idea Movies & TV and Airtel Xstream
exchange4media Staff Apr 17, 2020 2:36 PM
The Marcom Avenue will be responsible for PR strategy, planning, media reach, execution and implementation of all PR activity
exchange4media Staff Mar 2, 2020 7:37 PM
Menon assumed charge from January 2 and will report to Srija Chatterjee, MD, Publicis Worldwide, India
exchange4media Staff Jan 24, 2020 8:17 AM
The With Global Alliance is a global network of technology public relations agencies designed specifically to support technology businesses
exchange4media Staff Jan 10, 2020 7:46 PM