beauty-brand
The Innovist brands will be part of L’Oréal’s Consumer Products Division portfolio.
e4m Staff Jun 18, 2026 1:21 PM
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads
Sunidhi Vijay Dec 29, 2025 9:05 AM
The brand’s catalogue has grown to 14 products, with prices now starting as low as ₹450. This includes newly introduced mini sizes, which significantly lower the entry barrier for first-time users
e4m Staff Nov 28, 2025 6:03 PM
Meet Dalai Roopdhar Nanda Goutham, the IITian who quietly became the backbone of Yes Madam — and what his return to the company may mean
Pooja Yadav Nov 28, 2025 9:28 AM
Robert Bensoussan’s appointment will take effect following the completion of Oriflame’s comprehensive recapitalisation transaction, which is expected later this year
e4m Staff Nov 12, 2025 12:50 PM
From digital-first, community-driven initiatives, to micro- and nano-influencers, short-form content & interactive campaigns, beauty brands are tweaking the marketing playbook to engage Gen Z
Pooja Yadav Sep 29, 2025 8:50 AM
From aspirational promises to ingredient-driven narratives, Indian beauty brands are rewriting the rules of creative communication by putting science at the centre of storytelling
Aryendra Khan Sep 22, 2025 8:31 AM
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Ananya Patil Sep 3, 2025 12:22 PM
From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a time
Soumya Gawri Aug 18, 2025 9:12 AM
The deal consists of $600 million in cash, $200 million in e.l.f. stock, and an additional $200 million earnout tied to Rhode’s performance over the next three years
e4m Staff May 30, 2025 3:55 PM
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
e4m Staff Sep 17, 2024 8:45 AM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Sohini Ganguly Feb 23, 2024 6:16 PM
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
Nilanjana Basu Sep 29, 2023 8:40 AM
The films are directed by Prasoon Pandey and conceptualized by The Script Room
exchange4media Staff Aug 31, 2023 5:50 PM
Releases brand film where the actress can be seen in a double-role revealing her makeup-secrets while getting ready for date night
exchange4media Staff Jul 18, 2022 2:59 PM
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
exchange4media Staff Jun 9, 2022 3:25 PM
The campaign 'Backstage to backstreets' features fashion designer Manish Malhotra
exchange4media Staff Mar 12, 2022 5:00 PM
With the association, the company hopes to reach out to the youth
exchange4media Staff Feb 16, 2022 5:04 PM
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way
Kanchan Srivastava Oct 21, 2021 8:42 AM
Chowdhary, Co-founder & Co-CEO, Body Cupid Pvt Ltd, shares insights on the trends in the beauty and wellness industry, the need for sustainable products, their marketing strategy, and more
Ritika Raj Sep 10, 2021 8:39 AM
MyGlamm CMO Apratim Majumder talks about their recently released first TVC featuring brand ambassador and investor Shraddha Kapoor
Mansi Sharma Aug 5, 2021 8:36 AM
The actress' association with MyGlamm is further strengthened with Shraddha Kapoor making an investment in the brand
exchange4media Staff Jun 17, 2021 7:03 PM
The agency will be responsible for the communication goals, press coverage and image building for the brand
exchange4media Staff Feb 11, 2021 4:09 PM
The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency
Naziya Alvi Rahman Mar 18, 2020 12:38 PM
Sharma replaces Aseem Kaushik who will now head the Professional Products Division for L’Oréal in the Asia Pacific region
exchange4media Staff Feb 4, 2020 12:22 PM
The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media
exchange4media Staff Jan 16, 2020 6:14 PM