L’Oréal Paris ropes in Aditi Rao Hydari, Mithali Raj and Shakti Mohan as brand ambassadors
The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media
L’Oréal Paris announces actor and singer -Aditi Rao Hydari; former captain of the Indian women’s national cricket team -Mithali Raj; and dancer, TV personality, and entrepreneur Shakti Mohan as the brand’s latest ambassadors in India. Aditi, Mithali and Shakti bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.
Aditi Rao Hydari, shares, “It is an honour to represent L’Oréal Paris, a brand that celebrates beauty in all forms and is loved the world over. I look forward to creating campaigns with L’Oréal Paris that remind women that they’re all worth it!”
“I started playing cricket when I was 9. We are not born different but the paths we choose make us so. The life I've created on this path made me who I am and I'm worth it. I am excited to collaborate with L’Oréal Paris and spread the message of beauty and inclusivity. Women must be encouraged to see the beauty in their uniqueness,” says Mithali Raj.
Shakti Mohan, shared, "As someone who has worn multiple hats across my career I relate to the diversity of colour and offerings L’Oréal Paris brings. I’m keen to work with L’Oréal and spread the message of being beautiful in our own individual being.”
Pau Gruart, L’Oréal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”
The three new ambassadors will be seen in the Casting Crème Gloss campaign, #AShadeApart. The campaign applauds women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart. Casting Crème Gloss has the largest portfolio of shades at 11, for women to choose from to express themselves.
The campaign will be across, TV, digital and social media from 11th January 2020. L'Oréal Paris has a unique vision of beauty that is supported by influential ambassadors the world over. The exceptional careers and personalities of L’Oréal’s ambassadors truly define the company’s ‘beauty for all’ motto.
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