Aditi Rao Hydari is the new face of Hamdard Honey
As part of the association, the brand has unveiled a campaign ‘The No Compromise Honey’
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Published: Sep 17, 2024 10:51 AM | 2 min read
Hamdard Foods India has announced the appointment of actress Aditi Rao Hydari as the new face for Hamdard Honey.
“The No Compromise Honey” campaign featuring Aditi Rao Hydari is rolled out across media, showing how Hamdard becomes the inspiration for her in not compromising on anything in life.
The campaign idea “No Compromise” connects well with Aditi, she is shown with her uncompromising dedication to excellence in every aspect of her life. The TVC emphasize the product's purity and versatility, aligning it with Aditi’s unwavering standards, underscoring that when it comes to health and taste, Hamdard Honey is the ultimate, ‘no compromise’ choice.
Commenting on her association with Hamdard Foods, Aditi Rao Hydari said, "I am honoured to be a part of the Hamdard family. Hamdard Honey has been a staple in my home, known for its unparalleled quality and purity. I am thrilled to represent a brand that resonates with my values and commitment to a natural and healthy lifestyle. I am sure through this campaign, we will be able to reach my fans and influence them to incorporate Hamdard Honey into their daily routine. Today, it is important that we focus on overall health. Hamdard Honey has always stood for quality and purity and has constantly nudged us to adopt Honey in our daily diet, be it by way of having Honey with green tea every morning; as an additive in food and our breakfast; or as a replacement for sugar. Hamdard Honey assures us of high quality and the purity of Honey.”
Hamid Ahmed, CEO of Hamdard Foods India, expressed his enthusiasm about the collaboration, stating, "We are delighted to welcome Aditi Rao Hydari to the Hamdard family. Her association with our brand is a perfect blend of tradition and modernity. Aditi's commitment to health and wellness aligns seamlessly with our vision of delivering pure, natural products to our consumers. We believe her influence among youth will help us reach new heights and inspire more people to embrace the goodness of Hamdard Honey in their lives.”
A significant turning point in Hamdard Foods' efforts to increase its market share in the food and beverage domain has been accomplished with the partnership with Aditi Rao Hydari. Her broad appeal and influence will aid in highlighting the advantages of Hamdard Honey and inspire more customers to use this all-natural product in their daily lives.
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