YesMadam rolls out campaign with Ekta Kapoor for Korean skincare offerings
The campaign is conceptualised and executed by The Ridikulus
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Published: Oct 1, 2025 12:44 PM | 1 min read
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YesMadam, India’s at-home salon platform, has announced the launch of its campaign featuring Ekta Kapoor for promoting its Korean beauty service range.
In the ad, Ekta Kapoor is seen in a playful, self-aware avatar, taking digs at her own television legacy of high-voltage melodrama. The film shows her in conversation with YesMadam’s Co-Founder Akanksha Vishnoi, who pitches the concept of a Korean beauty themed campaign. However, Kapoor is seen adding her unique touch and flair, creating a fun and engaging narrative.
The result is a delightful, tongue-in-cheek film that highlights YesMadam’s Korean beauty services while showing Kapoor in a fresh, entertaining light.
Speaking about the collaboration, Akanksha Vishnoi, Co-Founder of YesMadam, said: “With this campaign, we wanted to merge the cultural wave of Korean beauty with Ekta Kapoor’s iconic identity as the queen of drama. Ekta was the perfect partner to bring humor and relatability to the idea, and the response has been overwhelming.”
Conceptualised and executed by The Ridikulus, the video builds on YesMadam’s strong reception of its Korean-inspired beauty services.
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