L'Oréal India calls for media pitch
The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency
Leading cosmetic brand L'Oréal India has called for a media review. The pitch is beleived to be a global one with its Indian pie estimated to be around Rs 300 crore.
The scope of the pitch includes complete media services comprising strategy, communications planning, integrated media approach, investment and buying, tools & processes and team capabilities. The brand that has had faces like Aishwarya Rai and Sonam Kapoor, last called for a review in 2017 when Wavemaker, its incumbent agency, managed to retain it.
exchange4media reached out to Loreal and Wavemaker for comments but did not receive any until the filing of this story.
L’Oréal started business in India in 1994. It sells a range of products including mass-market brands L’Oréal Paris, Garnier, Maybelline New-York, professional hair products under the Matrix, Kérastase brands, and premium beauty products under Lancôme, Kiehl’s, Vichy and La Roche-Posay
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