The winner of the media mandate will be announced next week, e4m has learnt

Imran Fazal May 22, 2026 9:02 AM

Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process

Imran Fazal Apr 7, 2026 12:27 PM

Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report

Kanchan Srivastava Jan 14, 2026 8:39 AM

The mandate spans all sub-brands like Dixcy Scott, Enamor and others

Tasmayee Laha Roy Oct 1, 2025 8:39 AM

The new pitch is believed to be worth over Rs 750 crore, say sources

Kanchan Srivastava Mar 12, 2025 8:23 AM

At present, WATConsult is managing social media assets for the brand

exchange4media Staff May 30, 2022 5:26 PM

More than $3 billion worth of business was up for grabs, according to media reports

exchange4media Staff Sep 9, 2021 3:21 PM

Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency

Naziya Alvi Rahman Mar 18, 2020 12:38 PM

Starcom India is the incumbent agency. The pitch is expected to close soon

Naziya Alvi Rahman Jan 22, 2020 12:15 PM