Dabur calls for media pitch worth Rs 500 to 600 crore

Starcom India is the incumbent agency. The pitch is expected to close soon

e4m by Naziya Alvi Rahman
Updated: Jan 22, 2020 1:34 PM

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Dabur

Dabur, one of the leading FMCG companies has called for a media review. The account size is estimated to be close to Rs 500 to 600 crore.

Sources in the industry claim that the pitch is expected to close soon. Publicis Groupe’s Starcom India is the incumbent agency. While reliable industry sources confirmed the news, exchange4media did not get any response to the query from Dabur and Starcom.

Since 2015 Dabur assigned its media duties to Starcom. It was the first agency in the history of Dabur to have been named as an exclusive, single agency to handle all media planning and buying. Historically Dabur’s strategy was to split media planning and buying across various agencies.

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