Flam illuminates festive season with immersive experiences for Flipkart, Dabur & LG

Flam, the industry leader in Mixed Reality (MR) publishing, elevated festival print ads for brands across industries like FMCG, E-Commerce and Consumer Technology. They collaborated with Flipkart, Dabur and LG to give an immersive edge to their ads that showcased their ‘Alpha & Interactive’ offerings - a 3D-esque experience on print. 

Flam’s festive ads began with Flipkart during their Big Billion Days (BBD) Sale. The MR ad, when scanned, played an interactive shopping experience - one that imitated shopping for a TV right from the comfort of the audiences’ homes. This experience added to Flipkart’s objective of creating more direct sale opportunities during the BBD Sale with a CTA right on the experience that landed audiences to Flipkart’s TV offerings. 

Watch the Flipkart experience here

Another one of Flam’s festive ads that shined bright during diwali was Dabur’s Real Juices print ad in Mixed Reality. The MR experience highlighted Real Juices’ product lineup and the ‘goodness of fruits’ via an immersive ‘Alpha’ 3D product showcase. 

Watch the Dabur Real Juice experience here

Just a couple of days after going live with Dabur, Flam also powered LG’s Mixed Reality experience for their ‘India ka Festival’ campaign. Through Flam’s Mixed Reality they showcased the new LG AI TV, the next generation in LG line of flagship products for the Indian market, leaping out of the newspaper in breathtaking 3D.

Watch the LG experience here

Flam closed out this year’s Diwali with a second collaboration with Dabur, this time for their Chyawanprash. The experience emphasized the benefits of fighting the effects of smog on the human body with India’s most loved health supplement. 

Watch the Dabur Chyawanprash experience here

Shourya Agarwal, Chief Executive Officer at Flam, shared, “Festivals in India are a time when brands aim to make a lasting impression, and we’re thrilled to partner with brands like Flipkart, Dabur, and LG to add Mixed Reality to their festive campaigns, turning it into an interactive experience that resonates and engages.”

Along with the hits of the festive season, Flam also broke new ground with their recent campaigns where they spread their immersive experiences across various mediums. Their campaign with AJIO for the exclusive launch of ASOS in India was the first for Out Of Home (OOH) MR experience for the brand. 

Likewise, they entered the US market to power Presidential Candidate Kamala Harris’ election campaign with a brand-new TV to MR experience, where voters could experience Kamala’s message right in their living rooms via an adjustable and movable ‘second’ screen. 

Flam also ventured into Digital, where MR experiences take shape even from digital banners on websites in desktops and gaming screens. The experience was created in collaboration with Wargaming, one of the biggest gaming studios in Europe, for their World of Warship’s exclusive partnership with Star Trek. This was also Wargaming’s second MR experience on Flam. 

As Flam continues to push the boundaries of Mixed Reality, they’ve been continually empowering businesses and organizations to deliver immersive stories across mediums like print, television, digital and OOH. By transforming ads and communication  into interactive journeys, Flam is setting a new standard for brand storytelling—one that resonates deeply and leaves a lasting impact on audiences everywhere.