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Nykaa is one of India’s leading e-commerce companies, offering beauty and wellness products, and has offline presence too

exchange4media Staff 29-October-2018

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

Naziya Alvi Rahman 06-March-2018

A recap of the most important stories that you may have missed this week

exchange4media Staff 23-December-2017

The mandate involves all of paid media......................................................................................................

exchange4media Staff 19-July-2017

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

exchange4media Staff 27-March-2017

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

exchange4media Staff 18-November-2016

At the 12th edition of BW Businessworld Marketing Whitebook, marketers discussed the challenges that lay ahead of them in reaching out to audience with respect to new age technology

exchange4media Staff 28-July-2016

Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India

exchange4media Staff 01-July-2016

The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.

Robin Thomas 18-January-2010