Starcom wins Ola's media duties, account size over Rs 200 crore

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media pl...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Performics.Convonix wins digital duties for PharmEasy

The mandate involves all of paid media......................................................................................................

Starcom India appoints Navin Lalchandani as Vice-President, Buying

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, De...

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now th...

BW Marketing Whitebook launch: Marketers discuss challenges in connecting with consumers with new age technology

At the 12th edition of BW Businessworld Marketing Whitebook, marketers discussed the challenges that lay ahead of them in reaching out to audience wit...

Publicis Media announces key appointments; Mallikarjun Das is Group CEO, Starcom India

Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India

Media planners gung ho about Nimbus-BCCI partnership extension

The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasti...

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