Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

The integrated campaign has been conceptualised and executed by BBH India

exchange4media Staff Aug 10, 2019 7:26 AM

With its breadth of integrated capabilities, BBH India will lead Audi’s brand communications across mainline, experiential, activations, digital and social media

exchange4media Staff Mar 25, 2019 8:22 AM

Barrett, CCO, BBH India, has said that any further uncorroborated and slanderous posts about him 'will attract legal action' 

exchange4media Staff Jan 10, 2019 8:20 AM

The agency said in the statement that in case any evidence is found to substantiate the allegations it will take necessary action as per company policy

exchange4media Staff Jan 9, 2019 4:21 PM

The allegation has been made by an ex-employee who was working directly under Barrett four years ago

exchange4media Staff Jan 9, 2019 8:26 AM

Conceptualised and executed with BBH India, the film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children

exchange4media Staff Nov 13, 2018 12:52 PM

The digital ad film brings to life the essence of this spectacle with hand-drawn illustrations and slam poetry

exchange4media Staff Nov 6, 2018 1:41 PM

The film is conceptualised and executed by BBH India and features key players - Pardeep Narwal (Captain), Deepak Narwal, Jaideep, Manish and Vijay Malik

exchange4media Staff Oct 15, 2018 6:07 PM

The film has been directed by popular ad film director, DoP and special FX expert Nick Sawyer best known for his work on international food brands

exchange4media Staff Jun 11, 2018 1:25 PM

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

P&G, Tinder, and Abbott Healthcare are betting on Whisper’s Sit Improper and Tinder’s ‘Start Something Epic’ and Abbott Healthcare’s brand campaign

Venkata Susmita Biswas Jun 8, 2018 9:03 AM

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives broadcast on Star Sports and Hotstar during IPL 2018.

Venkata Susmita Biswas May 29, 2018 8:58 AM

‘Akai Aksho’, a Bangla phrase meaning “One is equal to hundred” has been aptly captured in the TVC through the spirit of modern Indian women

exchange4media Staff May 19, 2018 8:56 AM

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

The animated film has been created to promote the upcoming movie Raid which releases on March 16th. The campaign released has already garnered 2.3 million views.

exchange4media Staff Mar 15, 2018 10:20 AM

exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radio. Here is what some of the winners had to say...

exchange4media Staff Apr 13, 2017 8:08 AM

BBH India will now spearhead the development of business-driven marketing campaigns and concepts for BookMyShow

exchange4media Staff Apr 4, 2017 11:36 AM

Aggarwal will be responsible for integrating data-driven, innovative and proprietary digital solutions across a spectrum of BBH India’s clients

exchange4media Staff Mar 31, 2017 3:18 PM

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

Sarmistha Neogy Oct 4, 2016 8:13 AM