The new campaign has been launched for Marico’s Travel Protect and House Protect surface disinfectants

exchange4media Staff Sep 21, 2020 11:16 AM

The agency will be tasked with developing a strong brand idea and charting out an integrated communications strategy for the company

exchange4media Staff Aug 25, 2020 7:54 AM

Prior to this, Patnekar was Director of Strategy at BBH

exchange4media Staff Jul 16, 2020 11:21 AM

In today's edition of e4m Creative Zone, we speak to Russell Barrett, CCO and Managing Partner, BBH India, on remote shoots and creating through constraints

Misbaah Mansuri Jul 3, 2020 7:48 AM

Agashe will report to Russell Barrett, BBH India Chief Creative Officer & Managing Partner

exchange4media Staff Jan 27, 2020 7:57 AM

The agency will lead Taco Bell's communications across advertising, branded content, digital and social media

exchange4media Staff Dec 23, 2019 9:10 AM

The film was conceptualised and shot by BBH India with Chrome Pictures, and is currently on air in Hindi speaking markets

exchange4media Staff Nov 30, 2019 7:49 AM

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

The integrated campaign has been conceptualised and executed by BBH India

exchange4media Staff Aug 10, 2019 7:26 AM

With its breadth of integrated capabilities, BBH India will lead Audi’s brand communications across mainline, experiential, activations, digital and social media

exchange4media Staff Mar 25, 2019 8:22 AM

Barrett, CCO, BBH India, has said that any further uncorroborated and slanderous posts about him 'will attract legal action' 

exchange4media Staff Jan 10, 2019 8:20 AM

The agency said in the statement that in case any evidence is found to substantiate the allegations it will take necessary action as per company policy

exchange4media Staff Jan 9, 2019 4:21 PM

The allegation has been made by an ex-employee who was working directly under Barrett four years ago

exchange4media Staff Jan 9, 2019 8:26 AM

Conceptualised and executed with BBH India, the film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children

exchange4media Staff Nov 13, 2018 12:52 PM

The digital ad film brings to life the essence of this spectacle with hand-drawn illustrations and slam poetry

exchange4media Staff Nov 6, 2018 1:41 PM

The film is conceptualised and executed by BBH India and features key players - Pardeep Narwal (Captain), Deepak Narwal, Jaideep, Manish and Vijay Malik

exchange4media Staff Oct 15, 2018 6:07 PM

The film has been directed by popular ad film director, DoP and special FX expert Nick Sawyer best known for his work on international food brands

exchange4media Staff Jun 11, 2018 1:25 PM

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

P&G, Tinder, and Abbott Healthcare are betting on Whisper’s Sit Improper and Tinder’s ‘Start Something Epic’ and Abbott Healthcare’s brand campaign

Venkata Susmita Biswas Jun 8, 2018 9:03 AM