Parikshit Bhattaccharya takes on additional role as CCO at Propagate India
Parikshit Bhattaccharya will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India
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Published: Dec 15, 2025 12:51 PM | 2 min read
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- Propagate India has promoted Parikshit Bhattaccharya to Chief Creative Officer (CCO), expanding his responsibilities from his current role as CCO of BBH India.
- Bhattaccharya will lead the creative direction of Propagate India, enhance its digital capabilities, and foster a culture of ambition and impact across brands.
- He brings over 20 years of experience in creative agencies and is recognized for his strategic thinking and award-winning work, including a Cannes Lions win for Garnier.
- CEO Paritosh Srivastava emphasized that Bhattaccharya's expanded role will strengthen the agency's creative leadership during a high-growth phase.
Propagate India, the full-service digital agency under Publicis Groupe India, has promoted Parikshit Bhattaccharya to Chief Creative Officer (CCO). With this move, he takes on additional responsibilities alongside his existing role as CCO of BBH India. He will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India.
In his expanded role, Bhattaccharya will lead Propagate India’s creative direction, strengthen its digital capabilities and build a culture that pushes for higher ambition and stronger impact across brands and platforms.
Bringing over 20 years of experience from leading creative agencies, Bhattaccharya is recognised for blending strong strategic thinking with platform-first ideas and a sharp focus on craft. Earlier this year, his work on Garnier’s ‘Bassi vs Garnier Men Facewash’ earned a Cannes Lions win. He has also secured Grand Prix honours across major global award shows, including Cannes Lions, Dubai Lynx and Spikes Asia.
Commenting on the development, Paritosh Srivastava said that Propagate India is entering a high-growth phase and Bhattaccharya’s expanded mandate further strengthens the agency’s creative leadership. He added that Bhattaccharya’s strategic insight, bold creativity and digital expertise will play a key role in delivering impactful digital work that drives business results.
Sharing his thoughts, Parikshit Bhattaccharya said he is thankful for the opportunity to shape Propagate India’s creative journey. He added that he looks forward to working closely with the team to help brands build meaningful cultural relevance.
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