BBH India’s Himanshu Saxena gets expanded role for Saatchi & Saatchi, Propagate India
Himanshu Saxena has been appointed President – North & East for the mandate
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Published: Dec 4, 2025 12:07 PM | 2 min read
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- Himanshu Saxena has been appointed as President – North & East for Saatchi & Saatchi India and Propagate, while continuing his role as Managing Director of BBH India.
- He will operate from the Gurugram office and report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate.
- Saxena will lead the North and East regions, collaborating with a core leadership team to strengthen the agencies' presence and client relationships in these markets.
- The leadership structure aims to leverage combined creative and digital expertise to enhance regional capabilities and deliver integrated solutions for clients.
To further strengthen its leadership in the North and East India markets, deepen client value, and expand the presence of its creative agencies, BBH India’s Managing Director, Himanshu Saxena, has taken on an additional role as President – North & East for Saatchi & Saatchi India and Propagate.
In this new responsibility, Himanshu will operate from the Gurugram office while continuing to lead BBH India at the national level. He will keep reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate.
To strengthen the leadership structure across the agencies, Himanshu will now lead the North and East regions, working closely with a core team of leaders — Hindol Purkayastha (EVP – North & East India), Nisheeth Srivastava (Senior Executive Creative Director), and Ankit Sharma (EVP – Planning) — across Saatchi & Saatchi India, BBH India, and Propagate.
Paritosh Srivastava said, “The North and East regions are extremely important for us due to their scale and our strong client relationships here. We are focused on growing further in these markets. With this leadership structure, we aim to bring together the Groupe’s strengths and become a leading creative force in the region. This unified team gives us the scale, expertise, and quality needed to accelerate growth and deliver more integrated value to brands in today’s fast-changing environment.”
Sharing his thoughts, Himanshu Saxena added, “Our combined creative and digital expertise puts us in a strong position to deliver seamless, end-to-end solutions that create real business impact for our clients. I’m excited to work with Paritosh and the teams to enhance our regional capabilities, drive integrated growth, and create powerful solutions that help our clients succeed.”
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