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Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers

Tanzila Shaikh Nov 25, 2022 8:11 AM

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The platform has roped in Airtel Xstream Fibre as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. Brands like AMFI and DBS joined as advertisers

Sonam Saini Nov 11, 2022 8:26 AM

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Prime Video has rolled out the service, which will allow viewers access to news and updates before anyone else

exchange4media Staff Sep 27, 2022 11:13 AM

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The 'Membership ek, Khushiyan anek' campaign has been executed by Ogilvy & directed by director Shoojit Sarkar

exchange4media Staff Jun 6, 2022 2:40 PM

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Modern Love Mumbai is streaming now on Amazon Prime Video across 240 countries and territories

exchange4media Staff May 20, 2022 5:33 PM

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Gaurav Gandhi, Country Head, Amazon Prime Video India, spoke to exchange4media Co-Founder Nawal Ahuja in a fireside chat at The Streaming Summit 2022

exchange4media Staff May 12, 2022 8:26 AM

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Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films

Kanchan Srivastava Apr 29, 2022 9:00 AM

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The platform also announced its foray into original movie production in India with films in Hindi and Telugu to be released directly on the service

exchange4media Staff Apr 28, 2022 6:12 PM

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Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week

exchange4media Staff Apr 8, 2022 8:49 AM

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Netflix was the largest investor, spending around Rs 1479 cr, followed by Amazon Prime Video with a spent of around Rs 1035 cr, according to London-based Omdia's 'India: Online Video Trends' report

Javed Farooqui Mar 30, 2022 8:40 AM

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The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising

exchange4media Staff Feb 28, 2022 8:42 AM

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The campaign has been conceptualized by Amazon Prime Video and Ogilvy India

exchange4media Staff Feb 24, 2022 12:35 PM