SoCheers to handle social duties for Amazon Prime’s latest original Comicstaan

The account was won following a multi-agency pitch that witnessed participation from leading agencies. SoCheers will manage the entire social media ma...

Marketing tug of war between Amazon India, Netflix heats up

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Amazon Prime Video & Twitter to Livestream Q&A with Comicstaan cast

Fans can join in the live stream experience by tweeting their questions for the cast with the hashtag #ComicstaanLIVE as part of the live Q&A and join...

Prime Focus extends its services to Netflix and Amazon Prime

Prime Focus recently took on the charge of delivering VFX and DI work for 8 episodes of Netflix India’s first original series for the country, titled,...

Can Times Internet’s new OTT app take on Hotstar, Netflix and Amazon Prime?

Karan Bedi, the CEO of MX player acquired by Times Internet, talks about how differently the company will approach the OTT space

Comicstaan gets robust marketing through digital, TV and outdoor media

Closer to its launch on July 13, the masthead of Times of India will change to Times of Comicstaan for a few seconds

Amazon Prime Video India announces a new Original series, The Family Man

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

Leo Burnett India creates latest Amazon Prime Video campaign

To highlight Amazon Prime Video features, the integrated campaign features Prime couple, Rohan and Roshni

"Compared to TV, economics of digital is bound to improve"

Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own...

Amazon Prime Video India brings you Sanjay Leela Bhansali’s Padmaavat

Through this deal with Sanjay Leela Bhansali Films and Viacom18 Motion Pictures, Amazon Prime Video will be the digital home for Padmaavat, the first...

Amazon Prime Music adds Malayalam Music Label Muzik 247 to its Multi-Lingual Catalogue

Amazon Prime Music, the recently launched benefit for Prime members in India will offer Muzik 247 Music’s selection boosting its selection across Mala...

Recap: The Week That Was

Recap brings you a round up of the important stories that made headlines this week.

BCCI domestic media rights: TV vs Digital

For television rights the battle is between the two major broadcasters, Star India and Sony Pictures Network India. Meanwhile, the competition is goin...

Amazon Prime Video is growing faster in India than any other country: James Farrell, Amazon Prime Video

James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption pat...

Guest Column: End of Facebook and Google duopoly even before it began? asks Rahul Vengalil

If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of i...

"TV still the best medium for brand advertising," says columnist Samuel Scott

While digital marketers insist that TV is dying, Scott says that is clearly not the case with ad-supported television still being around and TV househ...

Amazon Prime Music Announces Deal with T-Series

Amazon Prime Music significantly boosts its Indian catalogue: T-Series’ blockbuster movie tracks, non-film albums and new breakout artists will now be...

Magnetic Maharashtra: Industry stalwarts on shaping the future of information and entertainment

Some of the biggest names in the Media and Entertainment industry share their ideas on what needs to be done to increase growth in the sector.

Amazon Prime Music adds Venus Music to its ever-expanding global catalogue

Amazon Prime Music, the soon to be added benefit for Prime members in India, will add Venus Music’s vast collection of tracks to its catalogue, expand...

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