The online streaming experience will be the same as the current experience on the Prime Video website today

exchange4media Staff Jul 3, 2020 10:00 PM

Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media

Sonam Saini Jun 16, 2020 8:25 AM

The specially curated playlists garnered over 5.5 million streams in the first 15 days

exchange4media Staff Jun 5, 2020 1:23 PM

This will enable subscribers to watch both linear channels (broadcast via satellite) and OTT content (via internet) on their TV screen using a single remote

exchange4media Staff Jun 2, 2020 11:49 AM

While the digital release has been met with displeasure from multiplexes, the Producers Guild has supported the decision

exchange4media Staff May 15, 2020 5:23 PM

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

The collaboration between Amazon Prime & Snapchat came into force after data showed that Snaps sent between friends have spiked during the lockdown, surpassing the peaks during holidays & festivals

Sanstuti Nath Apr 30, 2020 8:41 AM

Purohit, Head of India Originals, Amazon Prime Video, on how the streaming platform has an edge over other content creators and how female-centric content is changing the way women are perceived

Anjali Thakur Apr 16, 2020 12:59 PM

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

The line-up includes Amazon Original kids and family shows, movies and TV series

exchange4media Staff Mar 25, 2020 3:11 PM

As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands

exchange4media Staff Feb 10, 2020 7:36 AM

With 10 to 12 original series in the offing, Amazon Prime Video has a big year ahead, says Subramanian, the Director and Head of Content

Sonam Saini Jan 8, 2020 8:56 AM

Prashanti Malisetti, Founder and CEO, Pixel Pictures, says there is a huge access gap between kids in India and the West in terms of information, non-institutional learning and entertainment

Prashanti Malisetti Jan 3, 2020 8:22 AM

In the wake of the price hike, players such as Netflix, which has the biggest subscriber base in the APAC region, have slashed subscription prices by half

exchange4media Staff Dec 23, 2019 1:04 PM

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

Through this association, the brand wants to encourage customers to binge watch and eat guilt free

exchange4media Staff Dec 11, 2019 5:46 PM

As part of the association, the cast of 'Inside Edge' Season 2 will be seen in an unboxing video presenting a new avatar of arch-rivals - Mumbai Mavericks and Haryana Hurricanes

exchange4media Staff Dec 4, 2019 7:20 PM

Taranjeet Singh, Chief Revenue Officer & Business Head, ZEE5 India, says AdVault, an advertising suite, underlines the commitment to become India’s fastest growing ConTech brand

exchange4media Staff Nov 19, 2019 8:54 AM

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

In general, a majority of Indians support some form of content censorship, 27% think it is not required, while 16% are unsure

exchange4media Staff Oct 31, 2019 11:13 AM