The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma 2 days ago

The app's downloads currently stand at 109 million, making it the third Indian video-streaming app after Hotstar and JioTV to reach 100 million downloads

exchange4media Staff 6 days ago

The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice

Shikha Paliwal 1 week ago

Customers can experience hundreds of Prime Day launches in Virtual Reality at select malls in top metros

exchange4media Staff 1 week ago

The YouGov survey also found that YouTube is the biggest platform for foreign content consumption followed by OTT platforms, while TV is still the biggest consumption platform for local content

exchange4media Staff 1 week ago

The 8-episode hunt for India’s next big comedy sensation will start on July 12, 2019

exchange4media Staff 26-June-2019

Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games

Anjali Thakur 26-June-2019

The survey conducted by Counterpoint shows 89% of OTT users in India are aged below 35, 55% are from Metros and 36% from Tier I cities

exchange4media Staff 21-June-2019

The collaboration will provide Amazon Prime Music in India access to Eros Now’s music content

exchange4media Staff 29-May-2019

Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts

Moumita Bhattacharjee 14-May-2019

As part of #AirtelThanks programme, Airtel launches new prepaid bundle

exchange4media Staff 02-May-2019

Created by Biswa Kalyan Rath, the series has Shweta Tripathi in the lead

exchange4media Staff 05-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts

Tasmayee Laha Roy 25-March-2019

Series like ‘Black Sheep’, ‘Ctrl Alt Del’, 'Toofan Mail' & ‘Loose Connection’ have turned out to be major hits despite lack of support from producers and brands

Neethu Mohan 24-January-2019

Listeners can now directly ask Alexa to play music from their favourite movie soundtracks, play music by mood, activity, era, genre, artists or create a playlist just by asking

exchange4media Staff 16-January-2019

Likely to showcase more content like ‘Luther’ and ‘Dr Who’ along with that being streamed on iPlayer

exchange4media Staff 14-January-2019

The global video streaming service will also be strengthening its regional content with shows in Tamil, Telugu and other local languages

exchange4media Staff 11-January-2019

The new service was initially planned to exclusively support Amazon Fire TV devices but those without one can still access Freedive via IMDB's website on their computers

exchange4media Staff 11-January-2019

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 07-January-2019