While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

The line-up includes Amazon Original kids and family shows, movies and TV series

exchange4media Staff Mar 25, 2020 3:11 PM

As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands

exchange4media Staff Feb 10, 2020 7:36 AM

With 10 to 12 original series in the offing, Amazon Prime Video has a big year ahead, says Subramanian, the Director and Head of Content

Sonam Saini Jan 8, 2020 8:56 AM

Prashanti Malisetti, Founder and CEO, Pixel Pictures, says there is a huge access gap between kids in India and the West in terms of information, non-institutional learning and entertainment

Prashanti Malisetti Jan 3, 2020 8:22 AM

In the wake of the price hike, players such as Netflix, which has the biggest subscriber base in the APAC region, have slashed subscription prices by half

exchange4media Staff Dec 23, 2019 1:04 PM

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

Through this association, the brand wants to encourage customers to binge watch and eat guilt free

exchange4media Staff Dec 11, 2019 5:46 PM

As part of the association, the cast of 'Inside Edge' Season 2 will be seen in an unboxing video presenting a new avatar of arch-rivals - Mumbai Mavericks and Haryana Hurricanes

exchange4media Staff Dec 4, 2019 7:20 PM

Taranjeet Singh, Chief Revenue Officer & Business Head, ZEE5 India, says AdVault, an advertising suite, underlines the commitment to become India’s fastest growing ConTech brand

exchange4media Staff Nov 19, 2019 8:54 AM

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

In general, a majority of Indians support some form of content censorship, 27% think it is not required, while 16% are unsure

exchange4media Staff Oct 31, 2019 11:13 AM

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV

exchange4media Staff Oct 7, 2019 12:45 PM

66% of Prime members shopping in 24 hours came from tier 2 & 3 towns

exchange4media Staff Sep 30, 2019 1:17 PM

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

The study by SEMrush has found that after Netflix announced its new subscription plan for India its price search volume jumped by 83% between June and July

exchange4media Staff Aug 21, 2019 4:37 PM

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM