The highest growth in ad volume for Regional Language Channels at 20% was observed during Week 37 when compared to Week 27

exchange4media Staff Sep 17, 2020 8:51 AM

As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%

exchange4media Staff Aug 21, 2020 9:24 AM

Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30

exchange4media Staff Aug 7, 2020 8:12 AM

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff Aug 6, 2020 8:43 AM

The advertisers category saw two new entrants -- Amazon.in and Ponds India in the top ten list

exchange4media Staff Jul 8, 2020 8:29 AM

As per the report, Week 23 recorded the highest number of new advertisers and brands

exchange4media Staff Jun 18, 2020 8:59 AM

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

As per the report, some of the top brands in week 13 are Dettol, Lifebuoy soaps, Harpic and Lizol, as well as Hotstar VIP

exchange4media Staff Apr 14, 2020 8:55 AM

The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes

exchange4media Staff Mar 27, 2020 8:45 AM

DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff May 10, 2018 8:55 AM

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM