impact
Impact Person of the Year 2019

Byju Raveendran, Founder & CEO of BYJU’s, took home the award for revolutionising the edu-tech industry

exchange4media Staff Feb 21, 2020 8:48 AM

IPOY2018

This year the award goes to Rajan Anandan, VP, Southeast Asia and India, Google

exchange4media Staff Dec 8, 2018 10:28 AM

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

exchange4media Staff Mar 23, 2018 9:30 AM

The Emvies 2006: Excellence delivered!

When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity firmly establishing itself on the international platform as world class professionals with global expertise,” she was spot on. After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003. The Emvies 2006 Awards ceremony was no exception.

exchange4media Staff Jun 26, 2006 5:48 PM

Lionhearts at Cannes

The Indian lion hunters have had their best year so far. Cannes Lions 2006 is an even bigger whirligig of Advertising and the business of marketing advertising. And much more. Anurag Batra, Publisher and Editor-in-Chief – exchange4media Group, who’s in the thick of it all with his ear to the ground, writes from the French Riviera

exchange4media Staff Jun 26, 2006 5:40 PM

Kids have emerged into an assertive consumer group, says KidSense study

So you’re buying a car? Or an exotic summer holiday package for the entire family? A washing machine, perhaps, to replace the one that’s, well, outlived its lifespan, or an air conditioner? Or Insurance, maybe? You’ve compared prices, specifications, colour, plan, features, whatever, right? And made a decision about what to purchase? Good. But wait. Don’t bring out that cash or credit card yet, because if your toonager or tweenager, or even your tot of a toothager prefers something else, chances are you will change your mind, give up your own selection, and end up buying what your kid prefers.

exchange4media Staff Jun 12, 2006 12:06 PM

Research shows how B2B sites can achieve success

Anew research study by the International Federation of the Periodical Press (FIPP) has unveiled key methods used by business-tobusiness (b2b) magazine publishers to create some of the world's most successful and profitable b2b websites.

exchange4media Staff May 21, 2006 7:42 PM

Will Bangalore move to the Mid-day beat?

Word on the streets of Bangalore is that The Hindustan Times is looking to enter the market. Admittedly, Bangalore is next on the Deccan Chronicle's agenda too. Rumors on the next stage of DNA's ambitions featuring Bangalore are doing the rounds too. But all these are rumours. And then, there's fact. About a publication. t h a t ' s mastered the art and business of the English tabloid in India. Midday, the paper whose t a g l i n e professes it's for - and profiles -- Mumbai on the Move, is on the move itself. Midday, it's been confirmed, is Bangalorebound.

exchange4media Staff May 21, 2006 7:39 PM

IRS 2006: DNA makes its mark in Mumbai

The first results of the war that occupied most of media space in Mumbai last year is out. Print was never seen as a hotter segment and a media battle of the kind wasn't seen in ages. Following the efforts, strategies and moves of media giants like Bennett, Coleman & Co. Ltd (BCCL), Hindustan Times and Diligent Media (the Zee-Bhaskar combine) to lure the Mumbai reader, Indian Readership Survey (IRS) 2006

exchange4media Staff Apr 22, 2006 7:07 PM

Business Magazines - Clutter or Competition

With the Sensex hitting an all time high of over 12000, the business sector in India is looking a lot more busier than ever. Perhaps to some extent this justifies the interest that many media players are showing in the genre. The latest offering for the business content consumer in the English readership space - Outlook Business further vindicates that. If any further proof was at all required, there are more business newspapers and magazines waiting in the pipeline

exchange4media Staff Apr 22, 2006 7:05 PM

Mudra gets into fortune telling with DDB SignBank

Mudra (and DDB) call it “a New Consumer Knowledge Model”, a New Methodology that offers “Local Perspective on Future Cultural Trends in India”. If you're interested in the jargon, it's a “global trends network that aggregates small signs of social change to effectively predict cultural and behavioral shifts while assessing both the global and local impact of these societal swings.”

exchange4media Staff Mar 18, 2006 12:28 PM