When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity firmly establishing itself on the international platform as world class professionals with global expertise,” she was spot on. After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003. The Emvies 2006 Awards ceremony was no exception.
The Indian lion hunters have had their best year so far. Cannes Lions 2006 is an even bigger whirligig of Advertising and the business of marketing advertising. And much more. Anurag Batra, Publisher and Editor-in-Chief – exchange4media Group, who’s in the thick of it all with his ear to the ground, writes from the French Riviera
So you’re buying a car? Or an exotic summer holiday package for the entire family? A washing machine, perhaps, to replace the one that’s, well, outlived its lifespan, or an air conditioner? Or Insurance, maybe? You’ve compared prices, specifications, colour, plan, features, whatever, right? And made a decision about what to purchase? Good. But wait. Don’t bring out that cash or credit card yet, because if your toonager or tweenager, or even your tot of a toothager prefers something else, chances are you will change your mind, give up your own selection, and end up buying what your kid prefers.
Word on the streets of Bangalore is that The Hindustan Times is looking to enter the market. Admittedly, Bangalore is next on the Deccan Chronicle's agenda too. Rumors on the next stage of DNA's ambitions featuring Bangalore are doing the rounds too. But all these are rumours. And then, there's fact. About a publication. t h a t ' s mastered the art and business of the English tabloid in India. Midday, the paper whose t a g l i n e professes it's for - and profiles -- Mumbai on the Move, is on the move itself. Midday, it's been confirmed, is Bangalorebound.
The first results of the war that occupied most of media space in Mumbai last year is out. Print was never seen as a hotter segment and a media battle of the kind wasn't seen in ages. Following the efforts, strategies and moves of media giants like Bennett, Coleman & Co. Ltd (BCCL), Hindustan Times and Diligent Media (the Zee-Bhaskar combine) to lure the Mumbai reader, Indian Readership Survey (IRS) 2006
With the Sensex hitting an all time high of over 12000, the business sector in India is looking a lot more busier than ever. Perhaps to some extent this justifies the interest that many media players are showing in the genre. The latest offering for the business content consumer in the English readership space - Outlook Business further vindicates that. If any further proof was at all required, there are more business newspapers and magazines waiting in the pipeline
Mudra (and DDB) call it “a New Consumer Knowledge Model”, a New Methodology that offers “Local Perspective on Future Cultural Trends in India”. If you're interested in the jargon, it's a “global trends network that aggregates small signs of social change to effectively predict cultural and behavioral shifts while assessing both the global and local impact of these societal swings.”
At the time of filing this article, Colvyn Harris of JWT was in New York, Josy Paul of David was in Indonesia, Prasoon Joshi had just returned after judging the Asia Pacific Ad Fest in Thailand, CVS Sharma and Meera Sharath Chandra of Tribal DDB were in London, Raj Kurup of Grey was on his way back from Malaysia, Senthil Kumar of JWT was shooting in Sri Lanka, and O&M's Piyush Pandey was the closest to home, in Goa. People from the Indian advertising fraternity are going places.