The Emvies 2006: Excellence delivered!

When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity firmly establishing itself on the international platform as world class professionals with global expertise,” she was spot on. After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003. The Emvies 2006 Awards ceremony was no exception.

The Emvies 2006: Excellence delivered!

When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity fi rmly establishing itself on the international platform as world class professionals with global expertise,” she was spot on.

After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003.

The Emvies 2006 Awards ceremony was no exception. In terms of number of entries, scale of event, and, crucially, the quality and sheer effectiveness of each and every campaign and initiative that won the chunkycurvacious trophies that are the Oscars of the Media Agency scene in India.

Well, the Emvies have grown bigger each year, not just in terms of prestige, entries and scale for the event itself in the fraternity.

And in its sixth edition which saw the highest number of entries, 370, as is well known by now, it was Mindshare which walked off with the title of the Best Media Agency of the Year with as many as 113 points, streets and blocks ahead of the second placed Madison with 43 points, O&M at 26 and Lodestar Media at 21.

Much bigger!

Not just in terms of scale, entries, size of audience, awards prestige and the points Mindshare led by. But also at the level of quality of entries.

Even as Mindshare was bringing the house down with the bhopoos, damroos and drums, Team Impact was speaking with key people at the ceremony, and heard several passionate opinions about favourite campaigns and initiatives, and how, this year, Excellence in Media Value was well and truly delivered. For more updates, be socially connected with us on
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