Atul Sharma, Media Supervisor with Grey Worldwide, has moved to Coke as Media Manager. As part of the new assignment, Sharma will be looking after the strategic planning of the brand. He was associated with Initiative Media as Media Manager for two years prior to joining Grey Worldwide. Sharma began his career with NDTV as Assistant Manager for a period of three years.
Joseph Julian has joined Chennai-based shop, WOC Advertising Enterprize, as Branch Director, Chennai. He moved in end-December 2005, from Chennai-based Excellent Advertising, where he was Client Servicing Director, handling the TTDC account. He started his career with Alak Nanda Advertising 12 years ago, in Chennai.
Zee TV has added a new property – ‘Mamta’ – to its afternoon block. The serial, which will be aired from Monday to Friday, will be launched on January 9, 2006 in the 1 pm slot. Marketing around the show has already commenced, and much is seen on air across Zee Network itself.
Zee Business’s ‘India Ahead’ summit, held in Mumbai on January 6 and aimed at throwing light on India’s economy, saw a good presence of corporate honchos. The ‘India Ahead’ initiative was conceived by the Zee Group with the idea of setting the economic agenda of the government in the New Year.
To have a further say in the growing digital camera space, Kodak India has launched its Kodak Easyshare P-Series camera line and new digital printing solution – Printing Kiosks. This new class of advanced digital cameras extends Kodak’s signature ‘simplicity of operation’ to avid photographers, giving them better tools to capture the exact images they want.
Jet Airways has announced that its Chief Operating Officer (COO), Peter Luethi, will be retiring at the end of his three-year contract in April 2006, when he will relocate to the US. The airline also announced the appointment of Garry Kingshott, an Australian national, as Jet Airways Chief Commercial Officer, effective March 2006.
The bids for the Phase II expansion of FM Radio stations in 13 circles across A+ and A towns were opened on Friday, beginning a month long process, where subsequent bids would be opened on the next four Fridays on a zonal basis. The bidding saw aggressive pricing by new big players, while all existing players expressed happiness with their performance.
With the print war in Gujarat heating up, papers are ensuring more on-ground presence to maintain awareness level. A prime example is that of Divya Bhaskar, which is actively associated with the Baroda festival. The paper is partnering with the Baroda Municipal Corporation and the committee that is conducting the five-day festival.
SAB has planned exclusive peek into the behind-the-scenes activities of ‘Indian Idol’ in its new show – ‘Indian Idol Takaa Tak’ – which will be aired on Tuesdays at 9.30 pm, starting January 10, 2006. For the next few weeks, while ‘Indian Idol’ runs into its final leg on SET, ‘Indian Idol Takaa Tak’ will be aired back-to-back after the ‘Indian Idol’ results episode every Tuesday.
Grey Worldwide has a new Delhi Branch Head. Hari Krishnan, who had joined the agency in 2003 as Client Services Director, takes over as General Manager and Brand Head of Grey Delhi. In his new position, Krishnan will be responsible for overseeing the agency’s operation and will be responsible for growing the business.
<p align=justify>“We believe that if a brand has to create an equity that time cannot erode, the communication idea around it has to be eternally young. It has to be an exciting idea that energises the brand. It has to make the brand highly desirable to people, no matter what the brand is. That’s the kind of work we will remain engaged in – impeccably executed, unusual ideas that set our brands apart from the rut and build them to be unforgettable. We will remain engaged in creating work that the audience will enjoy and relish. Along the way if some awards happen to come by, that would be great. Right now though, we are concentrating on the means rather than the end.”