Will Bangalore move to the Mid-day beat?

Word on the streets of Bangalore is that The Hindustan Times is looking to enter the market. Admittedly, Bangalore is next on the Deccan Chronicle's agenda too. Rumors on the next stage of DNA's ambitions featuring Bangalore are doing the rounds too. But all these are rumours. And then, there's fact. About a publication. t h a t ' s mastered the art and business of the English tabloid in India. Midday, the paper whose t a g l i n e professes it's for - and profiles -- Mumbai on the Move, is on the move itself. Midday, it's been confirmed, is Bangalorebound.

Will Bangalore move to the Mid-day beat?

Word on the streets of Bangalore is that The Hindustan Times is looking to enter the market. Admittedly, Bangalore is next on the Deccan Chronicle's agenda too. Rumors on the next stage of DNA's ambitions featuring Bangalore are doing the rounds too.

But all these are rumours. And then, there's fact. About a publication. that's mastered the art and business of the English tabloid in India. Midday, the paper whose t a g l i n e professes it's for – and profiles -- Mumbai on the Move, is on the move itself. Midday, it's been confirmed, is Bangalorebound.

Four weeks from now, a team of 50-odd journalists and other staffers that comprise the team of the forthcoming Bangalore Mid-day, will heave a collective sigh of relief. Many of them were hired as long as three, even four months ago, but were sort of kept on hold, doing nothing much.

A few got so bored, they left. But now, it is final. Under the stewardship of Editor Anil Thakraney and Publisher Sundar Kondur, Tariq Ansari is now ready to unleash the Bangalore edition of Mid-day, with the same tagline: Bangalore on the move. And so, Bangalore will soon witness intense action in the print daily space in English, in the months to come. Vijay Times, the last entrant into Bangalore's English daily market, from the. publishers of the leading Kannada daily (ABC) Vijaya Karnataka, has grown appreciably since its early hiccups. Market leader The Times of India is still miles ahead, and Deccan Herald from The Printers (Mysore) is ahead too, but by a much smaller margin

Tags e4m

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.