Indian market can baffle many a marketing pundits. But no consumer product category is throwing more surprises than the fast growing motorcycle market. Typically, in a consumer or a lifestyle product, you can either be an entry level player or a premium player with a limited volume. But that's not how things work in the Indian motorcycle market.
To add sheen to the digital lifestyle of a whole new generation of tech-savvy, upwardly mobile individuals and families, Sony India has launched a new range of the next generation VAIO notebooks, touted as the world's slimmest notebook series equipped with the thinnest LCD and longest battery life.
Yahoo! India has appointed Deepak Karambelkar as its Head of Production and Content. In his role as Head of Production and Content, Karambelkar will be responsible for redrawing the content contours on Yahoo! India and introduce cutting edge content offerings to build sticky user engagement with its growing Indian audience.
The Aeren R Group, a leading player in the retail and entertainment infrastructure segment, and Adlabs Films Ltd have forged a partnership to offer the Capital's moviegoers a unique cinematic experience – a new Aeren R IMAX theatre, whose first offering will be the much awaited 'Harry Potter and the Goblet of Fire'.
Concept Communication has been signed on by Hakoba Sarees as its advertising agency, to handle its media and creative duties. Though officials refused to divulge the account size as well any further details, industry sources informed that the size of the business was in the range of Rs 4-5 crore. Percept H was the incumbent agency.
The Indian television industry hasn't yet managed to shake off its 'filmi' hangover despite being double the size of the film industry. The 'flimsy filmi' hangover was evident at the fifth Hero Honda Indian Television Academy Awards 2005, held on November 7 in Mumbai.
Zee Network, India's largest vertically integrated media and entertainment group, has launched Zee Arabiya, an unconventional new youth, music and lifestyle channel, which will cater to the Middle East region's 'international' yuppies and music lovers in English, Arabic, and other Asian multi-cultural programming mix.
The television industry is in the midst of witnessing too much action, especially with regard to new programme launches. Where Sony has finished making noise on its new show, SaharaOne is ready with its new soap, 'Kituu…Sabb Jaantii Hai'. MTV is launching is second soap, 'Pyaar Vyaar' – both on November 14, the same day, which also sees the launch of two new shows on STAR One.
Changes are afloat at the United Breweries Group as the liquor major realigns its agencies. In the process, Kingfisher brand has been consolidated with JWT and Kalyani Black Label with Triton. FCB Ulka is out of the picture now, while Rediffusion DY&R is the new agency in.