New Age Media: Wanna read my newspaper? Sorry – it’s personal!

New Age Media: Wanna read my newspaper? Sorry – it’s personal!

The first thing that begins our morning everyday, along with the mandatory cuppa is the newspaper. People from all walks of life- vegetable vendors, businessmen, savvy housewives and inclined-towards-art souls read it. While there are some news pieces which are relevant to all, quite a bit of the content as well as the advertisements fail to evoke the desired interest in some readers.

We have come a long way from having print editions to the online avatars. A logical step ahead would be a possibility that would accommodate customized content and advertisements based on the reader's preferences.

This will bring about a shift from a pushed content to a pulled content. The possibilities are vast. There can be translated versions for people who want news only in a particular language. There can be kids who will be happy with a personalized edition that features stuff on their favourite games. The stock market buff will be delighted to go through his unique personalized newspaper that has anamysts' say on the ongoing boom or bearish trends as the case may be.

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