Mid Day Multimedia is out to celebrate its 27th anniversary on June 27, 2006 in style. The Group will be launching its Bangalore edition on June 27, while Mumbaikars can look forward to a jumbo 264-page special issue to mark the occasion. What’s more, cyber buffs can log on to Mid Day’s e-paper from tomorrow
When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity firmly establishing itself on the international platform as world class professionals with global expertise,” she was spot on. After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003. The Emvies 2006 Awards ceremony was no exception.
The Indian lion hunters have had their best year so far. Cannes Lions 2006 is an even bigger whirligig of Advertising and the business of marketing advertising. And much more. Anurag Batra, Publisher and Editor-in-Chief – exchange4media Group, who’s in the thick of it all with his ear to the ground, writes from the French Riviera
Hindi movies and special events channel MAX has appointed T Gangadhar as Marketing Head. Gangadhar will report to Albert Almeida, Executive VP and Business Head, MAX. Prior to joining MAX, Gangadhar was with Lowe India as Vice President (South) – Strategic Planning, where he looked after Lowe’s Bangalore and Chennai offices.
Tribal DDB India has won the online business of Honda Siel Cars India (HSCI). The agency will be handling all brands under HSCI – Honda City, Honda Accord, Honda CRV and the soon to be launched Honda Civic. Prior to Tribal DDB, the business was handled by Module One.
They are the ones who make us laugh and cry through their screen portrayals. They are the ones who make several envious with their glamorous, glitter-sprinkled lifestyles. They generate reams of news pages. But what is an actor’s life really like? PIX strives to demystify this in ‘Inside the Actor’s Studio’, to be aired from July 16.
Like father, like son. Bachchan Junior seems to keeping up with his father, film for film, ad for ad. The challenge for any product here will be not to get overshadowed by the brand ambassador. This is exactly what has cleverly been done in Motorola’s new advertising campaign featuring the Motostar.
With mobile phone markets like Hong Kong, Singapore, and Australia almost saturated in the Asia Pacific region, the greatest opportunities for mobile phone companies lie in countries like India, the Philippines, Indonesia, and Thailand, where mobile penetration is around 50 per cent, reveals a survey by Nielsen Media Research.
The frequent change in position of one’s favourite TV channels and regular loss of signal may come down significantly, if the fresh draft proposal by TRAI on quality of services for the metros, where CAS is to be implemented, sees light of the day. The regulator will make a final recommendation in this regard after due consultation with the stakeholders.
One of the highpoints of the Cannes Lions 2006 was the development around the Titanium Lions. The jury this year redefined the category, taking it back to what it stood for at the time of its inception. Another related development emerging from this was the Jury’s suggestion to Terry Savage, Executive Chairman of the Festival, to institute a separate category for Integrated next year.
The action at Cannes Lions 2006 has finally culminated, the awards have been given away, the wins are being toasted, while the losses are being deliberated upon. India’s finally tally at the Awards reads 12 – four Golds (two for JWT, one each for O&M and Rediffusion DY&R), three Silvers (Rediffusion DY&R, O&M and Leo Burnett), and five Bronzes (Everest Brand Solutions and two each for Madison Communications and Leo Burnett).