Lionhearts at Cannes
The Indian lion hunters have had their best year so far. Cannes Lions 2006 is an even bigger whirligig of Advertising and the business of marketing advertising. And much more. Anurag Batra, Publisher and Editor-in-Chief – exchange4media Group, who’s in the thick of it all with his ear to the ground, writes from the French Riviera

Published - 26-June-2006

The Indian Bull Run continues at Cannes as wego into print. Film is one category that might add further to India’s already
respectable tally. There were a healthy number of entries too,from India this year – 738 against the 602 we sent in last year.
Sometimes, the list of winners doesn’t do justice to those that came so close to a Lion. So, for the record, and also in appreciation of all the blood, sweat and tears that went into each and every glorious short listed Indian entry at Cannes Lions 2006, Impact is printing the list of the short listed entries.
THE INDIAN SCORECARD:
At the time of going into print, JWT has two Gold Lions for the count, with fi ve entries in Press (Levi’s) bagging Gold, and one Promo Lion for Pepsi’s urkure. O&M and Rediffusion DYR won one Outdoor Gold each, for clients Discovery and MidLand Bookstore respectively. Also in the Outdoor category, Leo Burnett won Bronze for Dinodia Photo Library, and so did Everest for clients Cancer Patients Aid Association.
In Press, O&M’s work for Indian Association for Promotion of Adoption and Child Welfare won Silver, with its two entries. Leo Burnett bagged the Bronze Lion for its campaign for Maneland Jungle Lodge. In the Lions Direct competition, ediffusion DYR raked in Silver, for work on MidLand Bookstore.
Among the Media Lions were Leo Burnett and Madison. Leo Burnett won Silver for Prerana, while Madison Communications bagged two Bronzes – one for P&G Home Products and the other for Cadbury.
Our favorites like the Ariel ‘Corners’ campaign didn’t feature even in the shortlist, leaving us bewildered. But that’s the beauty of Cannes. You can’t really track who has done what and entered what in each sub category. Having said that, except for the Promo Lions winner from JWT, most other pieces are familiar works recognized at several awards.
At last count, we won four Golds, three Silvers and fi ve Bronzes. (See list of winners) And the Film Lions holds promise. We’re getting there.
UNIVERSITY OF CONVERSATIONS
I listened to Maurice Saatchi on Thursday, spellbound by his “One Word Equity for Brands” concept. Saatchi’s ruthlessly imple philosophy boiled down to the word being the word that a company wants associated with its brand. Google can be described through the One Word Equity by the word Search. Saatchi‘s call inspired and impressed me a lot. I also try and follow what I learn and implement it in my daily work. What is the point of knowledge if one does not apply it? We are not
into it for intellectual and visual masturbation.
When I sat to write about Cannes for Impact, I said to myself I should be able to describe Cannes Advertising Festival in a single word. The two words that competed in my mind for that single word were: ‘University’ and ‘Conversations’. I am not sure the festival organizers necessarily think the same.
Before I elaborate on the choice of my words, let me start by telling you a story about Roger Hatchuel. Hatchuel was the founder of the Cannes Advertising festival which is regarded by most as the “Olympics of Advertising”. Now that could be another expression for Cannes. Romain Hatchuel, Roger’s son, who was the festival’s chief executive till 2002, joined EURO RSCG in a senior position after disagreements with his dad over shifting the festival’s London headquarters to Paris, and this led to Emap communications taking over the festival two years ago. While Emap has tried to broaden and professionalize the appeal by initiatives like the Media Person of the Year, giving a separate award and jury for outdoor, it would be fair to say that Hatchuel has created and left behind a masterpiece and laudable celebration of advertising creativity. What continues aspart of his legacy is the weeklong stint at Roger Hatchuel Academy by international students studying advertising and communications.
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Photo Gallery: IMPACT Person of the Year 2018 Awards
This year the award goes to Rajan Anandan, VP, Southeast Asia and India, Google

Published - 08-December-2018

Every Year, the IMPACT Person of the Year award is presented to one person or group of people chosen by their peers in the industry for having made maximum impact and having influenced the industry by contributing significantly in the domain of advertising, media and marketing. The person should have made a substantial contribution to his/her own business as well as industry bodies and the practice adopted by him/her should have had far-reaching effects in the foreseeable future.
This year the award goes to Rajan Anandan, VP, Southeast Asia and India, Google, recognised for being a change-maker in India’s digital ecosystem, growing Internet adoption and making ‘Internet for every Indian’ his mission.
Here are some snapshots from the event:
Hon Dr. Deepak Sawant Maharashtra Minister Of Public Health and Family Welfare addresses the audience at the event
Anurag Batra felicitates Hon Dr. Deepak Sawant, Maharashtra Minister Of Public Health and Family Welfare
Indian film director, Subhash Ghai and the Hon Dr. Deepak Sawant, Maharashtra Minister Of Public Health and Family Welfare
Panel discussion: (L-R) Anurag Batra, Chairman & Editor in Chief - BW Businessworld, Prasoon Pandey, Director, Corcoise Films, Deepak Iyer, Managing Director, Mondelez India, and Rajan Anandan, VP, Southeast Asia and India, Google
Anurag Batra, Chairman & Editor in Chief - BW Businessworld felicitates Prasoon Pandey at the event
The IMPACT Person of the Year 2018 Award goes to Rajan Anandan, VP, Southeast Asia and India, Google
Rajan Anandan, VP, Southeast Asia and India, Google, accepts the IMPACT Person of the Year 2018 award
The Man of the Moment: 2018 IMPACT Person of the Year Winner- Rajan Anandan, VP, Southeast Asia and India, Google
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Picture Gallery: IMPACT 50 Most Influential Women 2018
Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

Published - 23-March-2018

Here are some highlights of the event:
Madhu Chibber, Vasuta Agarwal and Virginia Sharma.
Shekar Swamy, Bhaskar Das, Tarun Rai and Mythili Chandrasekar.
Nina Elavia Jaipuria, Sam Balsara, Anupriya Acharya, Nandini Dias.
Nawal Ahuja, Co-founder, Exchange4media address the audience during the event.
Malishka Mendonsa, Radio Jockey at 93.5 RED FM, at the IMPACT 50 Most Influential Women event.
Tarun Rai, Akshaara Lalwani and Ashish Sehgal,
Tarun Rai, Anita Kotwani, Ashish Sehgal
Tarun Rai, Deepali Naair, Ashish Sehgal
Sam Balsara, Kainaz Karmakar, Vishnu Shankar and Nawal Ahuja.
Sam Balsara, Ashwini Deshpande, Vishu Shankar, and Nawal Ahuja.
Sam Balsara, Preeti Reddy, Vishu Shankar and Nawal Ahuja
Nawal Ahuja with Malini Agarwal and Vishu Shankar.
Nawal Ahuja, Sam Balsara, Geetu Varma and Vishu Shankar
Nawal Ahuja, Sam Balsara, Nandini Dias and Vishu Shankar
Nawal Ahuja, Sam Balsara, Sonali Dhawan and Vishu Shankar
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The Emvies 2006: Excellence delivered!
When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity firmly establishing itself on the international platform as world class professionals with global expertise,” she was spot on. After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003. The Emvies 2006 Awards ceremony was no exception.

Published - 26-June-2006

When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit
told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity fi rmly establishing itself on the international platform as world class professionals with global
expertise,” she was spot on.
After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003.
The Emvies 2006 Awards ceremony was no exception. In terms of number of entries, scale of event, and, crucially, the quality and sheer effectiveness of each and every campaign and initiative that won the chunkycurvacious trophies that are the Oscars of the Media Agency scene in India.
Well, the Emvies have grown bigger each year, not just in terms of prestige, entries and scale for the event itself in the fraternity.
And in its sixth edition which saw the highest number of entries, 370, as is well known by now, it was Mindshare which walked off with the title of the Best Media Agency of the Year with as many as 113 points, streets and blocks ahead of the second placed Madison with 43 points, O&M at 26 and Lodestar Media at 21.
Much bigger!
Not just in terms of scale, entries, size of audience, awards prestige and the points Mindshare led by. But also at the level of quality of entries.
Even as Mindshare was bringing the house down with the bhopoos, damroos and drums, Team Impact was speaking with key people at the ceremony, and heard several passionate opinions about favourite campaigns and
initiatives, and how, this year, Excellence in Media Value was well and truly delivered.
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Kids have emerged into an assertive consumer group, says KidSense study
So you’re buying a car? Or an exotic summer holiday package for the entire family? A washing machine, perhaps, to replace the one that’s, well, outlived its lifespan, or an air conditioner? Or Insurance, maybe? You’ve compared prices, specifications, colour, plan, features, whatever, right? And made a decision about what to purchase? Good. But wait. Don’t bring out that cash or credit card yet, because if your toonager or tweenager, or even your tot of a toothager prefers something else, chances are you will change your mind, give up your own selection, and end up buying what your kid prefers.

Published - 12-June-2006

So you’re buying a car? Or an exotic summer holiday package for the entire family? A washing machine, perhaps, to replace the one that’s, well, outlived its lifespan, or an air conditioner? Or Insurance, maybe? You’ve compared prices, specifications, colour, plan, features, whatever, right? And made a decision about what to purchase? Good. But wait. Don’t bring out that cash or credit card yet, because if your toonager or tweenager, or even your tot of a toothager prefers something else, chances are you will change your mind, give up your own selection, and end up buying what your kid prefers.
So – and much more – say the findings of a study conducted by Disney, the leading media brand, and GroupM, the world’s leading full service media investment management company.
KidSense, which Rajat Jain, MD, The Walt Disney Company (India) describes as “ a strategic initiative to bring insights into the world of kids,” is a comprehensive single source study on Kids in India that combines both quantitative and qualitative research.
And why did Disney and Group M decide to venture upon this joint endeavor to explore the exciting world of kids in India?
Because kids have been largely ignored by the media and marketing fraternity due to their insignificance and their relatively lower spending power. Hence they have for long been classified into a holistic segment of ‘4-14 year olds’ which was rarely researched into. This led to the failure to realize the potential of this knowledge to create better and relatable products for Indian kids.
Says Jain, “The study was jointly launched to explore the world of kids and share insights with the media and marketing fraternity. Kids have increasingly emerged as savvy, sensitive and an extremely important consumer segment today. As global leaders in this genre, it is our responsibility to understand kids and provide a knowledge-house for all the stakeholders.” Jain hopes that the findings of this study would act as “a credible reference-point for the industry, our business partners and help grow the business in this industry as a whole.”
Ashutosh Srivastava, CEO, GroupM, South Asia, says, “The association of GroupM with Disney is all about unlocking value in this growing market segment of young consumers. An important learning for all is that kids like to be spoken to in their own environment – their schools, their play areas, their homes and their shows. Disney’s KidSense shows new realities of influence from this genre on purchase decisions in categories ranging from confectionery to cars and insurance companies.” In other words, if marketers want to sell more, they need to influence the parents through the kids. And how do they do that? Simple. As Srivastava puts it, “talk the kids language to enter their homes.” And if you want to connect with kids in the 4-14 age group, you’ll have to speak not one, but three languages. That’s right, but more on that in a bit.
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Published - 03-June-2006

The first thing that begins our morning everyday, along with the mandatory cuppa is the newspaper. People from all walks of life- vegetable vendors, businessmen, savvy housewives and inclined-towards-art souls read it. While there are some news pieces which are relevant to all, quite a bit of the content as well as the advertisements fail to evoke the desired interest in some readers.
We have come a long way from having print editions to the online avatars. A logical step ahead would be a possibility that would accommodate customized content and advertisements based on the reader's preferences.
This will bring about a shift from a pushed content to a pulled content. The possibilities are vast. There can be translated versions for people who want news only in a particular language. There can be kids who will be happy with a personalized edition that features stuff on their favourite games. The stock market buff will be delighted to go through his unique personalized newspaper that has anamysts' say on the ongoing boom or bearish trends as the case may be.
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Published - 03-June-2006

That’s what each women’s magazine seems to be telling every potential reader. Women's magazines arguably have a certain homogeneity to them. The glossy look, the thin, preposterously dressed women, the endless perfume and make-up ads. Yet we love the escapism they offer. The Indian market place has exploded with brands and magazine in the last 10 years, and now, there’s another – Marie Claire’s India edition, launched on the 2nd of June. Shalini Amarnani casts an analytical look at the world of Indian Women's magazines – which are definitely bracing for renewed battle with one more aggressor – and tries to see where Marie Claire is likely to find its place.
The battle for the Indian Woman's mind-space began some 10 years ago. Till then the English magazine-consuming population had a limited choice reading women Eve's Weekly, Femina and Women's Era.
The paper quality was poor, as was the photographic element. The content was mainly about how to be a blushing bride, handle your in-laws and dish out the most scrumptious food. Woman' Era is still stuck in that era.
Foreign magazines like Vogue, Harper Bazaar, Cosmopolitan, Elle, Marie Claire and the like would come to you only if you had friends coming from abroad, or you could catch a year-old issue at the raddiwala.
Enter stage left : Marie Claire
After a decade we are seeing the entry of another big international name. The entry of Marie Claire in the Indian market from the solid Outlook Group has rattled a few quarters. The advertising pie will be redistributed, as will the readership. Claims Suresh Selveraj, the magazine’s Associate Publisher, “Marie Claire's entry in India will change the journalist standards amongst the women's magazine in India.”
Marie Claire is known worldwide as a fashion magazine for the thinking woman. So, besides a lot of elegant fashion and beauty they have strong features content. Says Editor Shefalee Vasudev, “We have first-person articles, special investigative reports, relationships, photo stories, and hope to develop a lot of bold and beautiful reports that tell people about India and not the rich urban India. We believe in being real. So we will talk about issues in India as they are. Our fashion content is slick and doable – it doesn't come from a dream factory but it shows women possibilities in fashion. And leaves them with many good ideas.”
The older players are shuffling along
The change in Women's magazines in India came with the entry of Cosmopolitan and Elle in the Indian marketplace. It shook the players out of their slumber and got them rethinking their strategy. In this story, one has attempted to analyze the major players in this arena, and their strengths and weaknesses.
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Research shows how B2B sites can achieve success
Anew research study by the International Federation of the Periodical Press (FIPP) has unveiled key methods used by business-tobusiness (b2b) magazine publishers to create some of the world's most successful and profitable b2b websites.

Published - 21-May-2006

Anew research study by the International Federation of the Periodical Press (FIPP) has unveiled key methods used by business-tobusiness (b2b) magazine publishers to create some of the world's most successful and profitable b2b websites. The Routes to Success for Business-to-Business Publishers' Websites study has found that around 66 per cent of websites surveyed are in profit, compared with only about 25 per cent in the same survey four years earlier. The proportion of sites making a loss has fallen from about 50 percent to less than 20 per cent. The objectives of the survey were: to examine good practice online among publishers of printed b2b magazines worldwide; to learn how success has been achieved; and to better understand how publishers are using the internet in conjunction with their magazines.
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Will Bangalore move to the Mid-day beat?
Word on the streets of Bangalore is that The Hindustan Times is looking to enter the market. Admittedly, Bangalore is next on the Deccan Chronicle's agenda too. Rumors on the next stage of DNA's ambitions featuring Bangalore are doing the rounds too. But all these are rumours. And then, there's fact. About a publication. t h a t ' s mastered the art and business of the English tabloid in India. Midday, the paper whose t a g l i n e professes it's for - and profiles -- Mumbai on the Move, is on the move itself. Midday, it's been confirmed, is Bangalorebound.

Published - 21-May-2006

Word on the streets of Bangalore is that The Hindustan Times is looking to enter the market. Admittedly, Bangalore is next on the Deccan Chronicle's agenda too. Rumors on the next stage of DNA's ambitions featuring Bangalore are doing the rounds too.
But all these are rumours. And then, there's fact. About a publication. that's mastered the art and business of the English tabloid in India. Midday, the paper whose t a g l i n e professes it's for – and profiles -- Mumbai on the Move, is on the move itself. Midday, it's been confirmed, is Bangalorebound.
Four weeks from now, a team of 50-odd journalists and other staffers that comprise the team of the forthcoming Bangalore Mid-day, will heave a collective sigh of relief. Many of them were hired as long as three, even four months ago, but were sort of kept on hold, doing nothing much.
A few got so bored, they left. But now, it is final. Under the stewardship of Editor Anil Thakraney and Publisher Sundar Kondur, Tariq Ansari is now ready to unleash the Bangalore edition of Mid-day, with the same tagline: Bangalore on the move. And so, Bangalore will soon witness intense action in the print daily space in English, in the months to come. Vijay Times, the last entrant into Bangalore's English daily market, from the. publishers of the leading Kannada daily (ABC) Vijaya Karnataka, has grown appreciably since its early hiccups. Market leader The Times of India is still miles ahead, and Deccan Herald from The Printers (Mysore) is ahead too, but by a much smaller margin
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Published - 13-May-2006

The time to celebrate media initiatives are here again. The
Bombay Ad Club instituted Media awards, EMVIES are
just around the corner. In keeping with its annual
schedule, this year the awards are planned on June 22,
2006. Action around the EMVIES has commenced with
the Bombay Ad Club inviting entries for the event. In the
past four years, EMVIES has seen the trend of increasing
the number of entries that it has been getting last year
seeing a peak of over 350 entries. EMVIES Chairperson
Apurva Purohit states that this is what The Ad Club is
expecting this year as well.
To take a closer look before commencing action around the
awards, the Ad Club had organised a pre-judging cocktail,
inviting professionals from the industry to given their
opinions on the awards and the judging process. “We
received a very positive feedback from these industry
leaders and they commended the Ad Club to be able to out
together such an event for the media,” informed Ad Club's
Bipin Pandit.
The EMVIES has seen in participation year-on-year, the
number of entries in the first year was 78, which steadily
notched up to 125 plus, 200 plus to the 350 plus mark last
year. Purohit puts in a word of caution here. Purohit said,
“Getting the mark of 400 was a sense of peak as every
agency had participated last year with a decent number of
entries.We are expecting to secure the margin this year as
well.”
She believes that between the addition of new categories
and streamlining of some of the existing categories, the
said target can be achieved. Another noteworthy factor
that was seen in 2003 were the different industry bodies
that participated in the EMVIES. Moving beyond from just
the media agencies, research agencies, marketers,
channels and interestingly creative agencies had
competed to take home an EMVIE. “And we had seen some
very good work coming from all of these organisations,”
emphasised Purohit.
She further added, “EMVIES really are pan industry
award for media innovations and I expect the same kind of
participation this year as well.” Another area of
expectations comes from the quality of entries. Purohit
said, “Without doubt, every year we have seen
improvement in the kind of entries that have come and
this year wouldn't be any different either. Especially in
categories like new media, out-of-home, never before used
media, we have seen some genuine innovations.”
Hopefully TV and Print will also show the next level of
media innovations this year. Nonetheless, all said and
done, the expectations from the industry to feature some
ground breaking work is also high. EMVIES forms are sent
across to agencies and can also be downloaded from
exchange4media.com. The last date isMay23, 2006.
The awards has roped in Times Now as the title sponsor.
The category sponsors are indiatimes.com for the digital
category and Radio Mirchi for the radio category. TAM
continues with the award sponsorship of the 'Best TV
Research' category. exchange4media.com is the official
media partner.
Explaining more on the reasons why TimesNowpartnered
with the event, Partho Dasgupta, Vice President and
Business Head of the channel elaborated, “Times Now
supports advertising and media fraternity.We even have a
weekly show called the Brand Equity dedicated to this
audience. We were associated with the Ad Review 2006,
International Advertising Association, the Brand Equity
Quiz and with Abbys. EMVIES takes us a step further in
our celebration of good work by media agencies.”
While Dasgupta “wishes to recognise the excellence in
media industry through EMVIES”, Prashant Panday, Dy
CEO, Radio Mirchi opines that as a media event, EMVIES
has come a long way. “Given the kind of industry
initiatives we have been associating with, EMVIES surely
fits our scheme of affairs perfectly.”
The countdown has begun. Can MindShare retain its
Champion status?Will Lodestar claim back 'Agency Of The
Year' Award? Will agencies like Maxus and Initiative,
Starcom take home the Grand EMVIES?
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Published - 13-May-2006

SUBHASH CHANDRA. Media visionary. Chairman of the
country’s largest vertically integrated media and entertainment
giant, Zee Telefilms Limited. And ranked as the eighth Most
Powerful Person in the country by India Today.
PRADEEP GUHA. One of the most respected media
professionals in the country. CEO of Zee Telefilms Limited.
The man who is one of the most important captains
the team of Mr Chandra and his brother, ZTL Vice
Chairman Laxmi Goel. Busy with all its companies
ever since he joined ZTL, Guha has preferred to remain
low profile and hasn’t given a media interview on his
role at Zee so far.
PUNIT GOENKA. Business Head of ZTL flagship
Zee TV, and Zee Smile. Also Mr Chandra’s son.
With Guha, he has taken Zee TV to its strong
Number Two Position amongst Hindi GECs. And,
like Guha, had never given a media interview
ever since he joined Zee TV.
Till now.
Impact Editor Pavan R Chawla and Senior
Correspondent Noor Fathima Warsia met up with Subhashji, Guha and Goenka for a freewheeling
chat on things Zee.
We present the interview in two sections.
In the first, ZTL Chairman Subhash Chandra
speaks on a wide range of topics ranging from the
priorities and expansion plans for ZTL in the
new Financial Year to its individual businesses
and the importance of being prepared for the next
great challenge from a rapidly evolving Television
industry. He also comments on Punit Goenka’s performance, and shares his inspiration and
mantra of staying on top of situations.
This is followed by a wide ranging chat with
ZTL CEO Pradeep Guha and Zee TV and Zee
Smile Bsuiness Head Punit Goenka on the
specifics of the businesses and their vision for
their flagship channel Zee TV and the other
strong player Zee Cinema, along with Zee Smile
and Zee Sports. And much more.
Subhashji, congratulations on
last year’s strong
performance. Yours is India’s
largest vertically integrated
Media and Entertainment
company which is present in
more than 120 countries and
reaches more than 300 million
viewers across the globe in
more than seven different
languages. In the next year,
which of these numbers will
hopefully increase?
The major part of our thrust is
going to be in increasing the
languages in the coming year and of course thereby
the number of viewers also has to increase. We are
expecting excellent results from our initiatives for
Malaysia and Indonesia – where we will present our
content in the local Bhasa language. In Malaysia, it
is a JV with Astro. We’re also putting our content in
Hindi in Afghanistan. So the plans are afoot, and we
hope to make good headway and growth with
languages and new markets.
You have said earlier that 2004 was a year of
consolidation for Zee. Since then, what has been
achieved, and what are you key priorities for the
near future?
Yes, 2004 was a year of
consolidation. 2005-06 has seen
more efforts being made in the
marketing side, and 2006-07
will see more efforts on the
content side. The focus this year
will be on creating the right
kind of content. As for the rest,
I think every day is a new day in
the media business. I really don’t
think you can plan for 365 days
and then just leave the rest for
implementation.
Are you satisfied with the
level of vertical integration
that your company — India’s largest vertically
integrated media and entertainment company
— has achieved?
A lot has to be achieved. For this kind of integrated
media companies, the revenues and profits should be
four to five times what they actually are today. The
foundations of this business, which has been laid – it
needs to be developed further. The expenditures that
have been incurred, the seeds that have been sown,
well, their true potential value has yet to be realised.
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