The hype about international markets being key growth drivers for FMCG companies is belied by hard figures. In the last quarter of FY06, the growth in the domestic market of home-grown FMCG majors such as Dabur and Marico has outpaced their growth in the international market.
Holidayers heading out to the hills to escape the summer heat can expect a fun treat awaiting them. Hewlett-Packard India has rolled out an innovative holiday promotion on the Compaq Presario range of desktops and notebooks – ‘Ye Lamhe Shahrukh ke Saath (Magic Memories with Shahrukh)’.
India’s first D-Cinema release is the Tamil movie ‘Pudhuppettai’, at the Sathyam Cinemas, Chennai. Real Image Media Technologies, the company that has conceived and developed Qube Cinema in India, is looking to start digital satellite transmission of movies to cinema halls from its next release, ads included.
WorldSpace satellite radio has signed an agreement with Sama Communications, which will commission a new satellite uplink facility in Dubai. The new facility will allow WorldSpace to enhance its satellite radio content delivery and enable live programming from Dubai.
The International Indian Film Academy (IIFA) is all geared up for the 7th IIFA Awards, to be held in Dubai between June 14 and June 17. The event will be covered Live by 25 TV channels and 12 radio stations. IIFA expects to attract 480 million eyeballs for this year’s event.
People Group, a company known for its innovations and for being the first to bring newer concepts to India, has come up with an ad campaign soliciting response through SMS. The corporate ad attempts to bring out the essence of the company and its people, inviting applicants to respond via SMS if they are interested in working with the group.
Sanjay Sharma, a former IBM hand, has joined Samsung India as Vice-President of the IT Division from June 1, 2006. As VP, Sharma will be responsible for Samsung’s IT business in India, along with the sales and marketing functions of the company’s IT business in South East Asia.
With the launch of ‘Vaidehi - Ek aur agni pareeksha’ the 10 pm slot is set to see some action. The new serial from Sony Entertainment Television, which will go on air from June 5, 2006, will compete directly with STAR Plus’ ‘Kahani Ghar Ghar ki’ and Zee TV’s new comedy show ‘Johny Aala Re’.
World Sport Group, one of Asia’s leading sports rights management company, has set up an office in Mumbai. The India operation sees the Singapore-headquartered business further extend its presence across Asia. The company already has offices in Beijing, Beirut, Hong Kong, Sydney and Tokyo.
Come Monday and Channel7 will adorn a new look, created by VDO, a PROMAX Gold award winning broadcast design and branding company. The entire on-air environment, including the channel ID, show openers, and on-air graphic packages, have been changed to give the channel a more contemporary look and feel.