London wins the bid for the 2012 Olympic Games, bolstered by the show of strength with the presence of David and Victoria Beckham, Lord Sebastian Coe and PM Tony Blair. This will be the most expensive Olympics, made possible by sponsors including Coca-Cola, McDonald’s, Kodak, Visa, Omega, Panasonic and Samsung. What do sponsors get out of such an involvement? Is it worth it?
India’s first consumer awards by Awaaz (part of CNBC TV18) based on a survey by AC Neilsen ORG Marg were presented at Delhi. Winners included Life Insurance Corporation, Maruti, Colgate, Hero, Videocon, Rin, Lux, Titan, LG, Godrej, ICICI Bank, Nokia, Airtel, Tata Group, UTI, National Insurance, Lee and Sharekhan.
Jabra, the Danish international market leader in hands-free mobile communication products, is the latest telecom player to foray into India. Jabra is unleashing a slew of products in the hands-free headsets category with pocket-friendly prices ranging from Rs 2,800 to Rs 7,500.
Customer satisfaction and loyalty are increasingly becoming a major part of market research by corporates. Given the growing interest in consumer behaviour, India Inc is logging on to the vast knowledge pool of world experts on the subject. In this context, internationally acclaimed customer loyalty expert Dr Lawrence Crosby will be addressing a select group of senior honchos in the Capital on July 12.
Raj TV is keen on taking its events agenda forward. With events turning out to be a surefire way to success for attracting viewers, audience and hype, the channel will be featuring another felicitation, this time it is the doyen of Tamil film industry, poet and lyricist, Vairamuthu.
WorldSpace radio, which has been available as a service across India for the last two years, is now re-launching itself in Delhi, Mumbai and other cities with some amount of promotional exercise and lots of branding initiatives. Currently, the satellite radio claims to have 60,000 subscribers.
Videocon Industries today signed an agreement to acquire the entire 91.25 per cent stake in Swedish major AB Electrolux’s Indian subsidiary Electrolux Kelvinator Ltd (EKL). The deal involved the sale and marketing rights of all three Swedish brands — Kelvinator, Allwyn and Electrolux. In return, AB Electrolux will receive 5 per cent stake in Videocon Industries at $94 million (Rs 410 crore).
The Awaaz Consumer Awards 2005 ceremony held in New Delhi on Thursday evening felicitated top brands voted for by Indian consumers. As Civil Aviation Minister Praful Patel pointed out, “The consumer today is the king driving business, and this is a great platform to recognise and honour that consumer.”that consumer.”
MTV Networks may be looking for a CEO and a COO in India, yet this has not hampered its growth plans. In fact, Frank Brown, president, MTV Networks, Asia Pacific, has several ambitious plans up his sleeve, which include venturing into consumer products, digital media and DTH space.
<p align=justify>“Actually our objective is to play an important role in everyone’s daily life. The Internet is touching the social fabric of communities and Yahoo! is playing an integrated role by enabling its communities to grow, communicate and connect over the web and now the mobile.”